anuj-kumar
Header buying, programmatic direct – key programmatic trends for 2017, say experts?blur=25

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

exchange4media Staff Jan 13, 2017 9:24 AM

Affle appoints Sam Li as General Manager, China?blur=25

Li was previously the Country Director, China and Director of Business Development and Key Accounts at Rovio – the maker of Angry Birds

exchange4media Staff Nov 5, 2015 1:38 PM

Affle launches its MAAS platform in China?blur=25

With this launch, the company now looks to tap the fastest growing and second largest mobile advertising market in the world

exchange4media Staff Aug 1, 2015 3:00 PM

Guest Column: What would disrupt & drive the mobile ad industry in 2014??blur=25

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:22 PM

Guest Column: What would disrupt & drive the mobile ad industry in 2014??blur=25

Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle

Anuj Kumar Jan 31, 2014 2:20 PM

Online video ads gaining popularity amongst advertisers?blur=25

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Saloni Surti Jun 13, 2013 10:39 AM

India Today, Affle in pact for video advtg?blur=25

As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties

exchange4media Staff Jan 16, 2013 7:02 PM

India Today, Affle in pact for rich media & video advtg?blur=25

As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties and iPad/tablet platforms

exchange4media Staff Jan 15, 2013 6:48 PM

Affle ropes in Rahul Roushan to head content?blur=25

With Roushan’s appointment, Affle reinforces focus on creating relevant, compelling technologies and content for global audiences

exchange4media Staff Feb 22, 2012 7:27 AM

E-commerce poised for a leap in 2012?blur=25

After the social media revolution, is e-commerce the next big thing in India? Digital experts think so, but there are also some obstacles to tackle

Rahul Dubey Jan 9, 2012 12:55 PM

Leveraging mobile, experts show the way?blur=25

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...

Shubhangi Mehta Sep 16, 2011 11:52 AM

LiveMedia launches digital marketing arm ‘LiveDigital’?blur=25

Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.

exchange4media Mumbai Bureau Jul 5, 2011 9:10 AM

Affle redefines top management roles?blur=25

Mobile marketing firm Affle has announced a change in its top management, with Anuj Khanna Sohum now Chairman of the company and Executive Director Anuj Kumar moving into the CEO’s position.

exchange4media Staff May 11, 2011 9:11 AM

Affle partners with HUL for mobile magazine on cricket?blur=25

Affle has launched a mobile magazine on cricket, which is being sponsored by HUL’s Vaseline brand and will carry exclusive content presented about off field action on cricket.

exchange4media Staff Apr 29, 2011 12:52 PM