anuj-kumar
Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.
Li was previously the Country Director, China and Director of Business Development and Key Accounts at Rovio – the maker of Angry Birds
With this launch, the company now looks to tap the fastest growing and second largest mobile advertising market in the world
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Anuj Kumar Jan 31, 2014 2:22 PM
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
Anuj Kumar Jan 31, 2014 2:20 PM
The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value
Saloni Surti Jun 13, 2013 10:39 AM
As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties
As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties and iPad/tablet platforms
With Roushan’s appointment, Affle reinforces focus on creating relevant, compelling technologies and content for global audiences
After the social media revolution, is e-commerce the next big thing in India? Digital experts think so, but there are also some obstacles to tackle
Rahul Dubey Jan 9, 2012 12:55 PM
India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...
Shubhangi Mehta Sep 16, 2011 11:52 AM
Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.
exchange4media Mumbai Bureau Jul 5, 2011 9:10 AM
Mobile marketing firm Affle has announced a change in its top management, with Anuj Khanna Sohum now Chairman of the company and Executive Director Anuj Kumar moving into the CEO’s position.
Affle has launched a mobile magazine on cricket, which is being sponsored by HUL’s Vaseline brand and will carry exclusive content presented about off field action on cricket.
e4m Desk Apr 29, 2011 12:52 PM
