91mobiles.com appoints Prajwalita Borah as AVP- Marketing & Business Development

Prajwalita will work with Nitin Mathur, Co-founder of 91mobiles to execute marketing programs that will help drive competitive advantage for the company

91Mobiles Prajwalita

91mobiles.com, the gadget discovery website has recently announced the appointment of Prajwalita Borah as AVP – Marketing and Business Development. She has previously worked with Snapdeal, CEB (now Gartner) and McKinsey & Company previously, and brings 10+ years of experience in marketing and content.

At Snapdeal, Prajwalita was heading B2B communication and was responsible for managing the brand voice of the company across seller touch points. Her role required her to drive communication campaigns across seller segments for key sales opportunities, with a strong focus on bottom line. She played a focal role in driving awareness and uptake of Snapdeal’s seller ads platform (a platform where sellers could invest money to boost the visibility of their products on Snapdeal) through focused communication programs and internet marketing.

At 91mobiles, Prajwalita will work with Nitin Mathur, Co-founder, 91mobiles to execute marketing programs that will help drive competitive advantage for 91mobiles.com. Her key responsibility as an Assistant Vice President at the company will include helping brands and the advertising and media fraternity appreciate the unique value and insights that 91mobiles bring to the table vis-a-vis its competitors. Prajwalita will also contribute actively in establishing 91mobiles as the most preferred site for gadget enthusiasts.

Speaking on the appointment, Nitin Mathur, Co-Founder & CEO, 91mobiles said, “We are thrilled about Prajwalita joining us at 91mobiles as an AVP. With her extensive experience in communications and marketing, we are confident that her contribution will be pivotal in building our brand for our consumers and the advertising fraternity.”

Commenting on her new role, Prajwalita Borah, AVP – Marketing and Business Development, 91mobiles said, “I’m excited to be a part of an organization that is redefining how users research and identify the right gadgets for their needs. I look forward to working with the team and making 91mobiles the go-to site for all smartphone decisions.”

Headquartered in Gurgaon, 91mobiles started its operations in 2012 with a vision to build a media-tech company, enabling advertisers and consumers to make smarter decisions. It is a platform that caters to tech-savvy online users, helping them with an in-depth review and pre-purchase research in the smartphone space, and is currently used by over 8 million people every month.

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Sabbas Joseph, Co-founder & Director of Wizcraft International joins Global Advisory Board

IMWF has named Joseph as the only India member on the board

Sabbas

Sabbas Joseph, Co-founder and Director of Wizcraft International, has joined the Global Advisory Board of IWWF - International MICE & Wedding Forum. 

IMWF has named Joseph as the only India member of the Global Advisory Board of IMWF, which comprises visionaries and leaders from across key global geographies.
 
IMWF is a platform where leaders meet, a forum wherein aficionados of the MICE and the wedding industry come together bringing in their expert knowledge. 

With the IMWF Global Advisory Board bringing together key industry leaders, IMWF is only set to be bigger and better.
 
Joseph has been recognized as one of the foremost thinkers of the experiential and entertainment industry. He brings strategic thought and global expertise, stemming from his wealth of experience gained from representing the experiential industry’s interests on global platforms.

He is the General Secretary of India’s Media and Entertainment Skills Council. He was a member of the core team of the FICCI Media and Entertainment Committee that set up the FICCI FRAMES Convention, which is APAC’s largest convention for the M&E industry. 

He has served on the national committees of FICCI and CII for two decades. He is a founder-patron of the Event and Entertainment Management Association of India (EEMA) and served as its President from 2014-18, driving the transformation wherein EEMA actively worked with policy makers and grew in prominence on the global stage.

Sabbas in his earlier career was a journalist and led several editorial teams.

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Franklin Templeton appoints Balaji Vaidyanathan as Marketing Director, CEEMEA

Vaidyanathan will be based in Dubai; prior to this he was the Deputy Head of Marketing

Balaji Vaidyanathan

Franklin Resources Inc. has announced the appointment of Balaji Vaidyanathan as Marketing Director, Central Eastern Europe, Middle East and Africa (CEEMEA), effective from this month.

Vaidyanathan will be based in Dubai and will report to Sandeep Singh, Senior Director and Regional Head, CEEMEA. He will be responsible for driving the firm’s marketing strategy and brand initiatives for the region.

“We are pleased to have Balaji join our team in Dubai. With a 16 year, proven track record in marketing and communications, Balaji will be a valuable addition to the team as we continue to identify growth opportunities for the business in this region. His solutions-oriented approach and creative ability will be a great fit for our overall business objectives,” Singh said.

Speaking on the new role, Vaidyanathan said, “As the Franklin Templeton brand and business grows within the CEEMEA region and globally, we will continue to identify strategic opportunities for amplifying our voice and presence through various marketing initiatives. And with the increasing integration of FinTech and digital within the asset management industry, it is critical that we consistently adapt our marketing approach to stay relevant and ahead of competition.”

Prior to this, Balaji was Deputy Head - Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. He has been one of the early adopters of leveraging gamification and storytelling in the mutual fund industry and has won multiple awards for his work.

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Oneindia Founder and Managing Director, BG Mahesh, calls it quits

In an email to his colleagues, Mahesh wrote about his 13 year stint at Greynium and expressed gratitude towards his employees

BG Mahesh

BG Mahesh, Founder & Managing Director of Greynium Information Technologies Pvt Ltd a company that owns India’s multi lingual platform Oneindia.com, part of the Daily Hunt group, has moved out of the company. 

In an email to his colleagues, Mahesh wrote, “after 13 amazing years at Greynium, I have decided to move on. It has been a very long and fruitful journey for me personally at Greynium.”  

He wrote, “I still recall the early days of 2006 when we built Oneindia from scratch. We started off with about 50 employees in a very beaten up office. The online advertising revenue was very less during those days but yet we were a happy lot. Everyone knew everybody, the offline social networking amongst us was very strong so it was difficult to keep secrets!”

“What started off as a hobby site by me in the early-1990s has come a long way! We introduced Indian languages way back in 2000 (most of you were kids at that time). It was fun working on the strategy & execution with many of you. The results of our work can clearly be seen. We are an enviable property in the internet space today. Credit goes to each of you for the rise of Oneindia,” wrote Mahesh.

Speaking about the milestones of the company he wrote, “There were many milestones in this journey, very difficult to pick the favorites. The first significant milestone was when Comscore ranked us #4 in the country! We pinched ourselves to ensure we were not dreaming.”

“I can proudly say Oneindia was the first non-funded internet company in India to achieve profitability. This was one of the toughest and most satisfying tasks for us. If I had to pick one feature of Oneindia that made us successful & survive various challenges, it would be Indian languages. Our offerings were unique from the day of the launch. We set the bar in the Indic space,” wrote Mahesh. 

He thanked his colleagues and Sriram Hebbar, CEO, Greynium Technologies. “I would like to thank each of you for your valuable contribution. Many of you have been working with me since 1999 and 2000 (the founding Editors of Oneindia). I am particularly thankful to Sriram Hebbar for working with me to build Oneindia to what it is today. I am very proud of what has been achieved at Greynium. I will cherish my days at Greynium forever,” concluded Mahesh. 

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Torie Henderson steps down as CEO, OMG Southeast Asia and India

The company also said that local CEOs will lead their territories in Southeast Asia and India

Torie Henderson

Omnicom Media Group (OMG) has announced that Torie Henderson will step down from her role as CEO of OMG, Southeast Asia and India, according to reports. The company also said that her position will not be filled as local CEOs will lead their territories in Southeast Asia and India.

Henderson has worked with OMG in various roles for 13 years, beginning in 2006 with the OMD regional team in Hong Kong. She has held the position of CEO of OMG, Southeast Asia and India since 2017, and she has been instrumental in establishing the group’s diversity and inclusion agenda, driving local businesses and client relationships, and fostering a very strong leadership team in Southeast Asia and India.

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Discovery appoints BTVI's Megha Tata as Managing Director of South Asia

Tata joins Discovery from Business Television India (BTVI) where she was spearheading India business

MeghaTata

Discovery Asia Pacific has appointed Megha Tata as Managing Director – South Asia, Discovery Communications India, effective April 01, 2019.  Tata joins Discovery from Business Television India (BTVI) where she was spearheading India business.  A veteran of the media & entertainment industry, Megha has received multiple industry accolades in an illustrious career spanning more than 28 years. She has held leadership positions across eminent broadcasters such as BTVI, HBO, Turner International and STAR TV. 

Tata will be based in Mumbai and report to Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International.

Talking about the appointment, Simon Robinson said, “Megha is a seasoned professional, with an extensive and proven track record of leading multiple broadcast businesses in India. We are incredibly excited to welcome Megha, and her vision, at this important juncture as we aim to actualize the potential of such a key market.”

“I look to her leadership to provide a differentiated strategic direction to Discovery India with twin objectives of – accelerating growth in the core business and strengthen the product portfolio with new offerings in line with the evolving expectations of the market,” Robinson added.

Speaking on the occasion, Megha Tata, said, “Having been a passionate superfan of Discovery myself, I am really excited to lead Discovery’s mandate in the region. I look forward to working closely with the India management team to help build an aggressive growth path for the company in this rapidly changing media landscape.”

 

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Megha Tata steps down as COO of BTVI

Tata joined BTVI in August 2016. Before that, she was associated with HBO India Private Limited as Managing Director-South Asia

MeghaTata

Megha Tata, Chief Operating Officer (COO) of business news channel BTVI, has stepped down from her role. March 15 will be her last day with the organisation.

Tata confirmed the news to exchange4media.

Tata joined BTVI in August 2016. Before that she was associated with HBO India Private Limited as Managing Director-South Asia.

She has a total of more than 25 years of media experience and has worked with companies such as Turner International India and Star India.

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Advertising legend Lee Clow announces retirement after 50 years in the industry

The creative genius behind campaigns such as “Think Different,” the Energizer bunny, and the Taco Bell chihuahua, Clow is also well known for his long partnership with Steve Jobs and Apple

Lee Clow

Advertising legend, Lee Clow has announced that he will be retiring after 50 years of being in the industry, according to reports. Much of Clow's career has been marked by his long partnership with Steve Jobs and Apple as he spent decades turning Apple into a case study on the effectiveness of creative marketing. He was also the creative genius behind campaigns such as “Think Different,” the Energizer bunny, and the Taco Bell chihuahua.

According to reports, Clow announced his retirement to colleagues in October last year during the Chiat/Day organization’s 50th anniversary celebration, writing, “The years I spent doing this thing called ‘advertising’ have been fun, challenging, rewarding, maddening—sometimes painful—but mostly, joyful. And I wouldn’t trade a day of it for anything else.”

Clow will continue to serve as Chairman Emeritus at TBWA\Media Arts Lab (MAL), the dedicated Apple agency he founded in 2006, in addition to working with TBWA’s social impact organization For Good. He will also be completing a memoir-style film based on his career.

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Publicis Sapient announces new global rebrand and CEO 

Announcements signify moves to advance Publicis Sapient’s position as leader in digital business transformation space

nigel vaz

Publicis Sapient has made two major announcements regarding the positioning of the company for growth through a focus on global digital business transformation opportunities. 

Publicis Sapient has unveiled a global rebrand and announced the appointment of Nigel Vaz as the global Chief Executive Officer of Publicis Sapient.

These announcements are designed to advance Publicis Sapient’s position as a leader in the digital business transformation space and deliver consistency across global markets and industries. Further, they signal Publicis Groupe’s on-going commitment to placing consulting, creativity and technology at the service of our clients’ transformation, to advance their business performance and sustained market relevance during a time of unprecedented digital disruption.

Publicis Sapient acknowledges that the market has been talking about Digital Business Transformation for some years now but most brands are now just realising the full value. 
While a vast majority of companies today are still focusing on “digital bolt-on” strategies, meaning adding new digital technology to their existing businesses (Digitisation), very few companies are actually disrupting their businesses or reimagining the future of their businesses (Business Model Innovation), which is the holy grail of Digital Business Transformation.

The focus on the former (Digitisation strategy) by most brands and their partners (service providers in their transformation journey) are tied to their current business state only which in reality needs a significant paradigm shift and a fundamentally different approach to help thrive in the future. 

The important element in transforming any business from its current to future state needs a fundamentally “different approach” which we, at Publicis.Sapient are committed to delivering for our clients. This “different approach” is the “HOW” or the space between Next (future state) and Now (current state) that brands needs to do to become digitally enabled and competitive to lead in the future.

Publicis Sapient revised its brand proposition positions itself as the bold (creative), agile, disruptive, customer-centric partner that organisations need today to help them lead in the future. 


 

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WolfzHowl brings on board Pooja Unadkat as Brand & Communications Strategist

Unadkat comes with about 7+ years of experience, having worked in Ogilvy & Mather in Mumbai and Kuala Lumpur and Mullen Lowe, Mumbai

Pooja

Wolfzhowl Strategic Instigation, a brand strategy consultancy, brings on board Pooja Unadkat as the Brand and Communications Strategist to further diversify and strengthen its current team. This on-boarding closely follows the hiring of Shweta Sinha with her 10+ years of experience in branding, design, and business strategy, and Maulik Kalamthekar who is a young digital strategist with an academic background in data sciences.

Unadkat comes with about 7+ years of experience across geographies. Having lived in different cities and diverse cultures, Unadkat strengthens Wolfzhowl’s ability of deep-diving into various cultures that exist around us, to make meaningful and sustainable brand-consumer connections, the agency said in a statement.

She has a very strong communication planning pedigree, having worked in Ogilvy & Mather in Mumbai and Kuala Lumpur and Mullen Lowe, Mumbai. Some of the key brands in her portfolio include Dove, Clear, Tresemme, Close up, Pepsodent, Knorr, Asian Paints, Kotex, Wyeth Nutrition, Guinness and CIMB.

Commenting on her move to join WolfzHowl. India, Unadkat says, “I fell in love with the potential in WolfzHowl’s pure strategic offering and vision of building a team of planners from diverse disciplines. It’s a paradise built by planners, for planners – all driven to create a positive impact, one brand at a time. I am absolutely thrilled to be a part of this team.

Kalyan, Founder & Chief Strategist, adds, “Pooja brings rich brand and communication planning experience and a solid FMCG – Personal Care experience on board, but the more exciting thing for us at WolfzHowl is her deep seated love for decoding cultures. She seems to be a natural at navigating different cultures and finding powerful behavior change insights. As WolfzHowl is expanding beyond India, this is an extremely important asset for us.

We are proud of the culture and the desire we nurture in our thinksters to dig deeper and interrogate things from as diverse and rich angles as possible. Our own inner-engineering is most essential for us; and as we continue on this journey of enriching the diversity within WolfzHowl, we hope to continue to add more value to brands and touch more lives positively.”

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Debabrata Mukherjee quits HT Media

Sources in the industry say Mukherjee would be joining an FMCG major as the Chief Marketing Officer and will handle a mix of global and local brands

DebabrataMukherjee

Debabrata Mukherjee, Executive Director at HT Media, has stepped down from his role after a stint of 11 months. Mukherjee, who came to HT from Coca-Cola India where he was the Vice President, South West Asia Operations, is said to be going back to working with a multinational corporation.

According to sources in the industry, Mukherjee would be joining an FMCG major as the Chief Marketing Officer and will handle a mix of global and local brands.
 
Mukherjee has over two decades of professional experience in a diverse set of roles, spanning marketing and sales operations. He had joined Coca-Cola in 1998 as Sales Manager and was made Director-Marketing in 2006. He has also worked in global positions with Coca-Cola. Mukherjee served as the Head of Marketing for Coca-Cola in Korea from 2007 to 2011. He has also been the Chairman of the Audit Bureau of Circulations since September 2017 and represented advertisers’ category on the council as the Deputy Chairman of Audit Bureau of Circulations.

Thanking Mukhrejee for his hard work at the organisation, Praveen Someshwar, CEO & MD at HT Media, said, “As Debu (Debabrata Mukherjee) moves back to his area of immense passion and strength in a role outside HT, I thank him for his all-round leadership backed with an inherent, infectious energy. He really provided an unflinching support and contribution to the company.”
 

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