Vritti i-Media to offer 360-degree OOH solutions

Vritti i-Media to provide OOH solutions in all major transit points at food malls on express highways. It has already implemented them at 12 food malls

by Priyanka Nair
Published - Mar 7, 2012 7:57 AM Updated: Mar 7, 2012 7:57 AM
Vritti i-Media to offer 360-degree OOH solutions

Vritti i-Media, the Pune-based arm of Vritti Solutions, is all set to offer innovative 360 degree-OOH solutions. The agency previously provided only audio-video solutions on the out-of-home platform.

This new service will specifically be present in all major transit points at the food malls on the Pune- Mumbai Express Highway.

“Our focus is on highway food malls which are located between two metros, mini metros or small towns. We believe that transit places have the highest potential because of the floating population of travelers and thus it will be a great place where we can communicate and engage in a 360-degree fashion,” commented Veerendra Jamdade, CEO, Vritti Solutions.

“On an average, each food mall attracts around 5,000-10,000 people every day. It will be the best place to engage customers with newly launched products and get feedback from people on existing products,” he added.

The agency has implemented this initiative at 12 food malls across Mumbai -Pune, Pune- Nashik, Pune-Nagar and Pune-Bangalore, and is planning to scale it across all the important highway transit points in Maharashtra.

Jamdade also mentioned that advertising on these strategic highway connecting points is the best alternative to airport advertising. “Mumbai-Pune Express highway food malls are a place where you can get the same Target Group (TG) as the airports. At airports consumer engagement and experience is difficult or restricted for some brands. However, at food malls the advertiser can engage and offer an experience to the same group of TG. For instance, at an airport you can at best display the latest Sedan but you can’t offer a test drive which is possible at highway food malls,” added Jamdade.

The clientele of Vritti i-Media ranges from Bunty Group, State Bank of India, Mango Holidays, Manish Potdar and Pride Purple. Vritti-i Media recently has added Geetanjali Jewels, Balaji Group, Venkatesh to its kitty.

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