Vogue creates wide-spread outdoor glam

With extensive OOH display across three prime, Vogue has tapped traditional as well as retail media formats

e4m by Priyanka Nair
Updated: Oct 12, 2012 8:41 PM
Vogue creates wide-spread outdoor glam

Vogue India’s fifth anniversary issue, which features five split covers starring Katrina Kaif, Priyanka Chopra, Deepika Padukone, Anushka Sharma and Sonam Kapoor, has become the talk of the town. All credit goes to the glamorous outdoor advertising exercise that the magazine has carried out.

The campaign is spread over two weeks with some overlap across media. The outdoor campaign is focussed on Mumbai, Delhi and Bangalore, with presence at all retail outlets across India. Broadview has executed the campaign across the three markets.

Commenting on the campaign objective, Oona Dhabhar, Marketing Director, Condé Nast India said, “Vogue India is celebrating five years in India. During this period, the magazine has set new benchmarks in the fashion publishing industry. The objective of the campaign is to bring alive the leadership position of Vogue India through the five covers of five of India’s biggest stars in the 500 plus page issue.”

The outdoor platforms used in the campaign include key hoardings, lit kiosks at arterial roads and mobile vans. The brand is also present at OOH screens in key locations across Mumbai, Delhi and Bangalore.

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