Orienta buys exclusive media rights for large LED screens at City Centre1 Mall, Kolkata

The LED screens have been placed in the Kund area of Centre 1 Mall, Kolkata

e4m by exchange4media Staff
Updated: Feb 24, 2020 2:38 PM

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Being in the industry from the last five decades Orienta Cine Advertising is known for expanding its expertise by spreading its wings into new avenues as per the current market demand.

Having the largest advertising screens named- The Landmark at ambience mall Delhi and the world-class digital signage –ADSAT, at Bengaluru airport, Orienta is aiming to reach to the east part of the country as well. Orienta recently bought the sole media rights of the largest LED screens (20ft (w) x 13ft (h) x 2 units) placed in the Kund area of Centre 1 Mall, Kolkata. These two-faced LED screens are mall as well as road facing, that makes this gigantic, the media which no one can afford to ignore.

Speaking on the development, Ketan B Lakhani, Managing Director of Orienta Cine Advertising said, "Digital is the present time language, we see brands going and wanting to be more and more innovative and opting for digital mediums of communication. And being in the industry for so long we always believe in going with and ahead of times.”

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