ING Life Insurance launches ‘Life in a Metro’ initiative

ING Life Insurance initiates a consumer engagement programme that uses Namma Metro stations to promote awareness about the need for savings

by Priyanka Nair
Published: Mar 14, 2012 8:18 AM | 2 min read

ING Life Insurance launches ‘Life in a Metro’ initiative

ING Life Insurance has joined hands with Bangalore Metro Rail Corporation or Namma Metro stations, for an innovative marketing initiative aptly named ‘Life in a Metro’. This initiative is meant to create awareness on the ever growing need for savings and protection, and educate commuters on the nuances of life insurance.

As a part of this initiative, ING Life Insurance has set up kiosks in the metro stations, which will provide an opportunity for metro commuters to know more about insurance while on the move.

“Through our unique ‘Life in a Metro’ initiative, we will engage and educate Bangalore citizens on the need for life insurance. All one has to do is walk in to an ING Life Insurance kiosk and meet our advisors,” said Mohit Goel, EVP Marketing, ING Life Insurance.

ING Life Insurance is also engaging commuters with response-based activities where a few lucky commuters stand to win prepaid Namma Metro passes, each worth Rs 1000. Namma Metro is also holding an ‘Insurance Awareness Event’ for 15 days which will end on March 19, 2012. This activity is currently active across six operational metro stations.

UA Vasanth Rao, General Manager – Finance, Bangalore Metro Rail Corporation is enthusiastic about the association with ING Life Insurance. “Marketing professionals recognise the power of Namma Metro stations and its potential to draw consumers. We are happy that ING Life Insurance has chosen to be our first event partners at our metro stations,” said Rao.

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