GroupM-e4m India OOH Report to be unveiled today

The report, which traces the evolution of OOH, will be released at the Taj Santacruz, Mumbai

e4m by exchange4media Staff
Published: Aug 3, 2022 8:40 AM  | 1 min read

GroupM-e4m India OOH Report 2022- Evolution of OOH is all set to be unveiled today. The report will be covering some key trends, including mobility and the growth of the medium across top six metros. It will also have predictions about where mobility will reach in the next 90 days.  

The report, which is the result of significant research and precisely compiled data, will offer an in-depth analysis of the OOH environment in India. The last few years have seen a rapid evolution of OOH as a media. A key factor in this transition has been Covid 19 - not just in terms of the profound shifts in mobility and out-of-home consumer behaviour but also in terms of how brands have come to employ this medium. This report makes an effort to explain the developments that have occurred in the OOH industry over the past few years.

The report will showcase current trends on OOH – in the form of an anagram identifying localization of activities, quick reopening of offices, airports, digital OOH and push towards Tier II and III. The study looks at mobility, OOH advertisers, and then DRACO (DOOH, Rurban, Airport, Clustering and offices), which ties together important OOH buzzwords that will still be relevant in the upcoming months.

The unveiling of the report will take place at the Taj Santacruz, Mumbai.  


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