Viacom18 launches COLORS Tamil HD in Singapore on StarHub
The channel went live on 3rd July 2018, on StarHub with five original fiction series.
Published - Jul 13, 2018 6:10 PM Updated: Jul 13, 2018 6:10 PM
After a successful launch in the Tamil GEC market in India earlier this year, Viacom18 - one of India’s largest entertainment conglomerates has launched COLORS Tamil HD (StarHub TV Channel 132) in Singapore. With this entry, IndiaCast Media Distribution Pvt. Ltd. – a TV18 and Viacom18 joint venture, will further strengthen its network presence, after having successfully popularised COLORS and MTV in the region.
The channel went live on 3rd July 2018, on StarHub with five original fiction series. On July 14th, superstar Arya will visit Singapore to celebrate the channel launch and engage in a fan meet and greet whilst in the city.
Commenting on the occasion, Ravish Kumar, Head – Regional Entertainment, Viacom18, said “Regional content is growing exponentially and Singapore with nearly half a million Tamil speaking households is a significant regional entertainment broadcasting market. COLORS Tamil HD is one of our pathbreaking channels that promises to deliver new and never seen before content to Singaporean Tamils. Thanks to our successful partnership with StarHub, we are now happy to be part of the Tamil speaking homes in Singapore directly.”
Adding to this, Anuj Gandhi, Group CEO – IndiaCast, said “We are delighted to associate with StarHub in yet another momentous launch occasion. After having successfully positioned COLORS & Rishtey globally, it gives us immense pleasure to now take COLORS Tamil HD to the Tamil diaspora across the globe starting with Singapore. We are confident that this will be a whole new experience for the Tamil speaking audience and offer them new, refreshing entertainment.”
“It is encouraging to hear about the popularity of our channel from far and wide. Tamil which is one of the four official languages of Singapore will now have for its viewers a channel that has powerful, thought provoking and socially conscious content. Our endeavor is to provide a ‘meaningful Tamil experience from India’ for our Tamil speaking Singaporeans. A special thanks to Arya for being a significant part of the COLORS Tamil journey” said Anup Chandrasekharan – Business Head, COLORS Tamil.
Launching the channel, Tamil audiences’ heart throb, Actor Arya, said “I am excited to launch COLORS Tamil in Singapore, a country very close to my heart. COLORS Tamil HD is a unique entertainment channel that offers powerful content, which makes it stand apart from the regular clutter. The channel is bringing to Singapore an interesting line-up of shows that will keep you glued to your television 24 by 7.”
“We are excited to join hands with IndiaCast to launch COLORS Tamil HD in Singapore,” said Lee Soo Hui, Head of Content Business Unit, StarHub. “With COLORS Tamil HD, customers can look forward to a rich array of programming showcasing the best of Tamil Nadu culture. In line with our efforts to bring our customers closer to our content, we are delighted to have Arya in Singapore to celebrate the launch of the channel. In the short time since its launch, the channel has set new benchmarks in Tamil Nadu and we are confident that it will make a similar impact in Singapore.”
Launching with a well curated list of programs, COLORS Tamil HD will be available on StarHub Channel No. 132, for audience viewing. Viewers can catch the shows at the following time slots:
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