Unregulated consumption of content online and on OTT is a challenge: Jawahar Goel, Chairman and MD, Dish TV

Dish TV’s recent merger with Videocon DTH will make it one of the largest players in cable and satellite distribution in the country. Jawahar Goel, Chairman and MD of Dish TV, speaks about the company’s new game plan

Ruhail Amin 18-May-2017

Unregulated consumption of content online and on OTT is a challenge: Jawahar Goel, Chairman and MD, Dish TV

The broadcast distribution space has been witnessing new developments of late. And one of the top players in the space—Dish TV, is getting aggressive about its market share, especially after taking over its rival Videocon DTH. The merger will make Dish TV one of the largest players in cable and satellite distribution platforms in the country.

If we look back, ever since digitisation, the cable and satellite distribution players have shaped the broadcasting landscape in a big way. It has helped them reach out to newer geographies more effectively and at a reasonable cost too.  Speaking about the evolution of satellite distribution business in the last two decades, Jawahar Goel, Chairman and MD, Dish TV, said, “I believe digitisation has been an enabler to accommodate more channels. We were in an analogue environment and there was limitation of capacity and from there we have come a long way. Now you can tune in to over 2000 channels, thanks to digitisation.”

 While newer distribution rules have come in to play there are concerns about its impact on the broadcast business and distribution revenues. However, Goel believes that the satellite broadcasting industry has gotten more streamlined with new regulations. “The DTH industry has got streamlined with new regulations being framed and new guidelines being followed. Not only that, it has also become a participatory process where all the stakeholders are invited to share concerns and the feedback is implemented,” explained Goel.

Raising concerns about unregulated online content and the need to have it regulated the same way as mainstream media, Goel added, “I think this is a challenge to the entire broadcasting industry because we have content regulation for TV, Print and Radio. However, the consumption of content online and on OTT is beyond the regulated content and that is a challenge for the broadcasters, the content creators, social scientists and even the government. I think it is important to avoid a scenario where there is regulation for one stakeholder and not the other; it should be uniform across the board.”

Dish TV recently made some changes in the top leadership and appointed Anil Dua as its new Group CEO. While the group has its presence in Sri Lanka, it has no plans to look beyond India for now. Sharing the Dish TV vision for the near future, Goel said, “As far as more international presence is concerned, right now we don’t have any plans beyond our footprint. Moreover, India for us is already a big market as far as media is concerned and we want to focus here.”

@columbia Drop Out, @e4mtweets, @BWorldOnline... Past @timesnow, @htTweets, @timesofindia

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Thanthi TV Editor-in-Chief Rangaraj Pandey steps down

Rangaraj Pandey said he wanted a break from his daily routine and also give opportunity to next generation of journalists.

exchange4media Staff 11 hours ago

Pandey

Rangaraj Pandey, who was the Editor-in-Chief of Thanthi TV, has quit from his post, with effect from Monday. Pandey announced his decision to step down in an emotional video, where he thanked the viewers and said that he wanted a break from his daily routine. He added that he also wanted to give space and opportunity to the next generation of journalists.

Pandey, who has 22 years of experience in journalism, began his career with Tamil newspaper Dinamalar. He started the well-known satire column “Doubtu Dhanabalu”, a fictional character who mocks the day-to-day political discourse in Tamil Nadu and pan-India.

His interviews with famous personalities made him a popular television face. He hosts talk show “Kelvikku Enna Badhil” (What is the answer to the question?). Pandey also hosted a prime-time news debate programme ‘Ayutha Ezhuthu‘. He is renowned for his simple and spontaneous questioning style. Pandey, who hails from North India, is a post graduate in Tamil from Madurai Kamaraj University.

 

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MIB calls for meet to discuss broadband services through cable TV networks

A conference will be held with cable TV industry representatives on December 18

exchange4media Staff 1 day ago

MIBlogo

The Ministry of Information and Broadcasting (MIB) is organising a conference of cable TV industry representatives (MSOs) on December 18 to discuss providing broadband services through cable TV networks.

The meet will discuss various issues, including feasibility, affordability, ubiquity, infrastructure, modalities of payment and segregation of revenue earned from broadband activities.

According to a ministry notice, detailed deliberation will be held on: (i) willingness of the operators to invest in the infrastructure required. ii) The payment of 8 per cent Adjusted Gross Revenue (AGR) as the fee to DoT, whether to be paid only on the broadband services or on overall revenue earned in respect of both the businesses. iii) Whether separate entity needs to be created for the broadband activities for segregation of the revenue earned on it. iv)All other issues related to the delivery of broadband services through cable TV network.

The notice mentions that the conference will be held at Gulmohar Hall, Habitat Centre, Lodhi Road, New Delhi, and will see participation from major MSOs, officials from MIB, DoT, TRAI and Broadcast Engineering Consultants India Limited (BECIL).

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Telangana News broadcasters spike ad rates by 25-80% ahead of election results

The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today

Neethu Mohan 1 day ago

TelanganaMap

The results of assembly election in Telangana along with four other states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today. The election results are considered to be the semi-finals to the 2019 Lok Sabha elections.

A grand alliance of Congress, Telugu Desham Party (TDS), Communist Party of India (CPI), Telangana Jana Samithi (TJS) named Prajakootami  (People’s front) was formed with an objective of defeating the ruling TRS in the elections. Bharatiya Janata Party (BJP), All India Majlis-e-Ittehadul Muslimeen (AIMIM) are the two other parties on the battlefield. Sixty is the magic number required to form the government in the 119 member Telangana assembly. The state recorded a turn out of 73.2 per cent of voters and if the numbers are in favour of TRS, then K Chandrashekar Rao will return to power and form the government.

The various news organisations have released exit poll survey results prior to the counting day.

CNX - Times Now, India TV, Axis My India - India Today and Aaj Tak, Republic Jan Ki Baat, CVoter - Republic TV are few of the exit poll surveys and these surveys have revealed mixed results for Congress and BJP.

The channels across the country have lined up extensive programs for the counting day with live updates and in-depth analyses of the election results.

CNN-News18 launched numerous shows to bring latest developments throughout the elections – the campaigning phase and the polling day.

Under the channel’s programming ‘Reporters Project’, their reporters travelled across Telangana to capture the ground realities, assess issues and record the sentiments of the people at the center of the story.

With comprehensive reportage to bring the fastest and most accurate results, first reactions and a 360-degree view of the final picture, the programming will commence at 6 AM on CNN-News18. Offering a combination of live coverage, real-time updates on seat tally, the programming on the channel will not only keep a close track of the trends but also provide in-depth analyses and implications of the results.  

With the entire News18 Network’s team of journalists across the states bringing in up-to-the-minute updates on the results, the channel will bring to the viewers unparalleled access to the latest happenings.

On CNN-News18, Executive Editor Bhupendra Chaubey along with Deputy Executive Editor Zakka Jacob and Deputy Executive Editor Anand Narasimhan will also be joined by a panel of the prominent journalists and the finest political analysts like Swapan Dasgupta, Sanjaya Baru, Vir Sanghvi, Surjit Bhalla, Ajoy Bose, Rasheed Kidwai and Advaita Kala to bring a comprehensive analysis of the results of the assembly elections.

The regional players in Telangana have also lined up programs for the state’s D-Day. The channels also have hiked their advertisement rates for the day. On the other hand, a few channels are planning to go for limited advertisement space telecast. 

According to industry experts based in Hyderabad, the channels have raised their advertisement rates by 20-80%. “The channels have come up with premium package for the advertisers on the counting day. There will be a huge rise in the advertisement rates and there will a high demand for advertisement space in the morning slots. There will be a spike of more than 20-60 % from the actual advertisement rate,” said a senior media planner based in Hyderabad.

Talking to exchange4media, Srinivas Murthy, VP, Marketing TV5 News Network said, “TV5 will be starting live telecast from 6 am. We have deployed 50 OB vans and reporters covering all the counting centres. There will be a change in screen layout for tomorrow and we are doing a 360-degree coverage of the counting day.”

“There will be a huge rise in the TV viewership today. The viewership on the counting day will double than compared to the normal days,” added Murthy.

The channel will be conducting an in-depth analysis of the election results.

“We have a premium package for advertisers for the day and have hiked the advertisement rates by 25%,” said Murthy.

Another major player in South India TV9 is providing non-stop coverage of the counting day with special bulletins and live telecasts. The channel started their live telecast at 6 am.

“Today we will be allotting very limited advertisement space and there are premium advertisement packages for today,” said Clifford Pereira, Director, TV9. “The TV viewership will be phenomenal and a rise of 100% in terms of viewership will be achieved easily today,” added Pereira.

The Telugu News channel NTV is also doing an extensive coverage of the counting day. “We are doing a marathon live on this D-Day. We have deployed reporters and contributors across the counting centres. The advertisement space will be limited for today at the same time we expect a rise of 80-90% increase in terms of viewership,” said Hari Krishnan, Chief Copy Editor, NTV News.

“The Telangana elections are very crucial for the political parties and the channels also reap benefits during the election period in terms of revenue and viewership. The high amount of competition in the TV space will force the players to provide unbiased reportage of the events. In terms of advertisement rates, there will be a spike of almost 80%. In terms of viewership, the local channels will have a massive rise,” concluded, a senior media planner.

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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Discussion on BARC India suspending ratings for 2 months is ‘premature’: Industry experts

However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff 1 day ago

BARClogo

Amidst speculations of BARC (Broadcast Audience Research Council) not releasing ratings for two months in the backdrop of TRAI rating order, industry sources told exchange4media a concrete decision on this is expected in a meeting of stakeholders later this month.

Senior industry sources also confirmed that there were "premature" discussions around it during meetings held few weeks ago. However, nothing concrete has been decided as of now. "It was discussed as one of the possible options to deal with the scenario as most of us are trying to find ways to tackle the issue," said a senior industry source.

Industry veterans however emphasized on the need for creating public awareness on the TRAI order for its better implication.

A senior executive said, “The meeting was scheduled to take place tomorrow. However the meeting has been rescheduled because many board members were not available. Only in that meeting we will come to know whether it's going to happen or not. Also there is no mention of this in any agenda. As of now this is only word of mouth.”

Another senior industry expert said, “The suggestion has some logic because when there will be disruption of this magnitude nobody should be in a position to take advantage showing ratings in this phase.” Going by the information the meeting will happen in next 15 days.

This kind of a blackout has happened twice - in 2012 when the government had asked for the mandatory switch from analogue to digital cable and second time in 2015 when the industry moved from TAM to BARC.

As per our sources, there is a lot of uncertainty on the implementation of the Tariff order post January 1, 2018, due to the pending petitions in court and DTH/cable operators expecting to get a stay order; there is a higher probability that the implantation date of this order will be pushed ahead further.

The order

Early this year, Star had approached the Apex court questioning TRAI’s jurisdiction to frame tariff order on the grounds that the authority has no jurisdiction on content as that actually comes under Copyright Act and not TRAI Act.

The appeal was filed against the fractured judgement passed by a two-judge Bench of Madras High Court comprising Chief Justice Indira Banerjee and Justice M Sundar. The bench had given a split verdict. Justice M Sundar had ruled in favour of Star. Commenting on the judgement delivered by Justice M Sundar, the Supreme Court order stated, “I am unable to agree with the conclusion of M. Sundar, J. that the provisions of the impugned Regulation and the impugned Tariff Order are not in conformity with the TRAI Act. In my view the impugned provisions neither touch upon the content of programmes of broadcasters, nor liable to be struck down.”

“However, the clause putting cap of 15% to the discount on the MRP of a bouquet is arbitrary. The said provision is, in my view, not enforceable. In my considered view, the challenge to the impugned Regulation and the impugned Tariff Order fail,” the order read further.

The 2017 Regulations prevented the mixing of pay channels and free to air channels in a single bouquet.  The Regulations restricted placing high definition format and ordinary format of the same channel in the same bouquet.  Another restriction was that a bouquet of pay channels should not contain any pay channel where the Maximum Retail Price is more than Rs 19.
 

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BARC India bags ‘Most Innovative Company’ award

BARC India won the award in the Service- Medium-sized enterprise category at the 5th CII Industrial Innovation Awards. It was also recognised as one of the Top 25 Most Innovative Companies in India.

exchange4media Staff 2 days ago

BARClogo

BARC India was adjudged the ‘Most Innovative Company in Service – Medium Enterprise Category’ at the CII Industrial Innovations 2018 Awards. The company has also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made in a ceremony of the 5th CII Industrial Innovation Awards 2018 held in New Delhi on December 3, 2018.

The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India, BARC said in a statement on Monday.

The winners have been decided after a four-stage process, spanning across eight months. This also included an assessor visit to understand BARC India’s robust technology set up on the back of some path-breaking innovations and a presentation in front of an eminent jury. 

The company said that the award is a validation of the rigorous and credible measurement system that BARC India has established in a short span of three years. With its robust methodology and constant tech innovations, BARC India has developed a world class system for the TV industry. It can also be recalled that BARC India’s BAR-O-Meters were developed indigenously at 1/6th the cost of globally available meters. This ensured scalability as well as ensured that the meters could handle the weather/power/telecom fluctuations which is unique to the Indian market, the statement mentioned.

The other innovation which has helped BARC India achieve the status of Most Innovative Companies is the Panel Management System (PMS). This indigenously developed system has helped in bringing efficiency in the field force that installs, manages and trains the panel homes. This has played an important role in ensuring reporting from the panel homes at par with global standards.

The third innovation is the BIO suite of products which is a visualization tool that provides interactive UI, 90 per cent reduction in output time and helps in faster and better decision making. 

Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands, said, “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team.” 

BARC India Chairman Nakul Chopra added, “BARC India has been a key-change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

BARC India CEO Partho Dasgupta said, “In future, technology will disrupt every single business, be it cement, retail, telecomm, e-comm or media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognised by CII. We shall continue to empower the industry with our robust measurement.”

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Radaan Media Works offloads 24% stake to JBCG Advisory to raise Rs 3.5 Cr

The Company is launching television soap, ‘Chandrakumari’ on December 10, 2018

exchange4media Staff 2 days ago

raadan

Radaan Mediaworks, promoted by actress Raadhika Sarathkumar, has decided to offload nearly 25% stake to former Stanchart head honcho, Jaspal Singh Bindra’s M/s. JBCG Advisory Services Private Limited, say reports.

As per the deal, Radaan will issue 17.5 million equity shares of Rs.2/- face value on preferential basis to at a price of Rs.2/- per share to JBCG Advisory that is aggregating to Rs.3.5 Crore.

Radaan Mediaworks was founded as a proprietary concern in the early 90s and converted into a listed entity in 1999.

The Company is launching television soap, ‘Chandrakumari’, being aired in all four South Indian languages starting with Tamil version on Sun TV from December 10, 2018.

 

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Our focus areas for 2019 are south, rural & cinema: Ashish Sehgal, ZEEL

The Chief Growth Officer of ZEEL on the dissolution of Zee Unimedia, TRAI tariff order, key focus areas for 2019 and more

Sonam Saini 2 days ago

AshishSehgal

Last month, Zee Entertainment Enterprises Ltd (ZEEL) promoted Ashish Sehgal (former Chief Operating Officer of ZEE Unimedia) to the position of Chief Growth Officer, ZEEL. The change of designation came following the dissolution of Zee Unimedia, a vertical that was set up by the broadcast network in 2016 to boost ad sales monetisation. Before being shifted to Zee Unimedia, Sehgal, who has been associated with the network for over a decade, handled sales at ZEEL as the Chief Sales Officer .

 

exchange4media caught up with him to talk about the dissolution of Zee Unimedia, Trai tariff order, key focus areas for 2019 and more.

 

Excerpts:

 

Why exactly was Zee Unimedia dissolved within two years of its creation?

 

Zee as an organisation is gearing up to the take the next leap in the media & entertainment space as a ‘global media-tech player’.  Hence, we are consolidating all our units.

From a business point of view, the objective of Zee Unimedia was to offer a synergistic solution across ZEEL, ZMCL & the digital business. And this continues in the new scenario. Hence, effectively, there is no change in the functioning of the team.

 

What are the key challenges before you in the new role as Chief Growth Officer?

 

As market leaders, the key challenge is to not only grow the market but also garner higher shares in this highly fragmented & cluttered environment. Hence, as the Chief Growth Officer, it is imperative that we evolve newer modes of revenue opportunities that provide effective & efficient solution to the brands as well as help us maintain above-the-market advertising revenue growth rates for ZEEL & ZMCL, which currently is at 20 per cent & 30 per cent, respectively. In this endeavour, our core focus would be to proliferate newer segments of advertisers across the length & breadth of India.

 

How will the new TRAI tariff order impact the industry?

 

The demand-supply equation has shifted in the favour of consumer. Hence, brands that are constantly evolving, connecting & delivering compelling content and satisfying the entertainment needs of the consumer will sustain in the long run. Having said that, it’s too early to predict the impact as it’s a challenge for broadcasters, LCOs, MSOs & DTH players to educate the consumer about this new beneficial structural change. The backend for this change is a huge challenge for all distribution platforms.

 

When it comes to business, I don’t think it will have an impact in the near term. In the long term, it will only help me grow my advertising revenue. How? While BARC will keep giving its ratings, I, through distribution, can find out which channels are in demand. Also, it will benefit niche channels. My assumption is that this may finally lead the conversation towards CPT. Eventually, then the advertising industry will grow.

 

How has 2018 been for the industry?

 

The year has been good. The industry has grown in double digits; I think 13-14 per cent. However, my perspective is that the overall industry could have grown better.

 

What are your plans for 2019? How does the next year look like for the broadcast industry? Going forward, what will be the key focus areas for you?

 

2019 looks like a great year. It will be another year of growth as there are three big properties—state elections, general elections & cricket world cup. This will attract advertisers and increase the TV advertising pie.

 

From our perspective, our key focus areas for 2019 are very clear- south, rural & cinema genre.

 

We are seeing a change in market focus from pan-India to region specific. Advertisers are creating customised market-specific communication plans. South as a region has seen high economic growth, fuelling consumption across categories. Television medium is at an advantage with almost 100 per cent penetration. As a dominant player, it will be our endeavour to correct the price point in line with the economic contribution to the national GDP.

 

Cinema genre continues to be undervalued in comparison to GEC, despite closing the gap in terms of the impressions delivered. We believe, there is ample room for growth.

 

Thirdly, the rural viewer is under-indexed compared to his urban counterpart in terms of advertising rates. This is despite significant growth in his personal consumption & contribution across categories.

 

 

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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Always want to be a pro-people channel: Power TV CEO

Newly launched Kannada news channel now available on all MSOs, by the end of 2018 it will be available on 3 DTH platforms

Neethu Mohan 2 days ago

powertv

Powersmart Media Pvt Ltd launched its Kannada News channel, Power TV, in October.

“We are positioning ourselves as a channel which brings truthful and unbiased news to the people of Karnataka. Delivering accurate, uncompromised news to the audience will be our top priority,” said Manjunath TR, CEO, Power TV.

“We always want to be a pro-people channel, whether it is about bringing social issues to the forefront or taking people’s might and plight to the lime light,” he added.

He said that the channel’s programmes are designed with utmost passion to cater to all sections of society.

“A dedicated young team is well equipped to work industriously to reach out to the people of Karnataka,” said the CEO.

"Just like the name, Power TV will always thrive hard to empower, protect and educate women, youth and people of all walks of life.  After all, credibility and our people matter the most to us.”

The channel telecasts programmes namely Power Yoga, Power Café, Ladies Power, Filmy Power, Chintus Power, to name a few.

Available on all MSOs (Multiple System Operators), by the end of 2018 it will be available on 3 DTH platforms. Viewers can also watch live updates on www.powertvnews.in

 

 

 

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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Sony Pictures Network India's channels back on Tata Sky

Sony Pictures Networks India’s channels are back on Tata Sky after two months

exchange4media Staff 4 days ago

SonyPicturesNetwork

Early October, Direct to Home (DTH) operator Tata Sky removed SPNI's 22 channels along with TV Today Network’s channels which were officially distributed by SPNI.

SPNI spokesperson confirmed the news and said, “Yes, the Sony Pictures Networks channels are back on Tata SKy”

The operator had faced a lot of backlash by its subscribers on social media after removing the broadcaster's channels. Tata Sky requested its subscribers to bear with them and assured that they are committed to working in the interest of its subscribers.

“Commercial negotiations with the broadcasters broke down as what they were seeking would have forced us to hike our prices. Hence we have had to drop a few channels while keeping the popular ones on. We request our subscribers to bear with us, as we are doing this in their best interest,” said Harit Nagpal, CEO & MD of Tata Sky said in October.

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India-Aus series: Third match gets highest viewership of 18.1 million

The first and second matches recorded 14.8 million and 13.3 million impressions, respectively

exchange4media Staff 5 days ago

cricket

The third match of the ongoing India- Australia cricket series has garnered the highest viewership so far. The November 25 face-off, which was won by India by six wickets, recorded 18.1 million impressions, according to BARC data.

The first and second matches had recorded 14.8 million and 13.3 million impressions, respectively

The matches are being aired on five channels-- Sony Six HD, Sony Six, Sony Ten 3, Sony Ten 3 HD and DD Sports.  

The series, being telecasted with English and Hindi commentaries on Sony Ten 3, started on November 21, 2018 and will go on till January 18, 2019.

In Week 48 of BARC data, Star Sports First bagged the first slot in the sports genre with 115 million impressions, followed by Sony Ten 3 on the second spot with 110 million impressions and Star Sports 1 Hindi on the third position with 79.0 million impressions. Sony Ten 1 and Sony Six grabbed the fourth and fifth spots with 75.2 and 75.1 million impressions respectively.

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