TV gets 97% share of Rubs & Balms category ad insertions from Jan-Nov '18: TAM AdEx data

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

e4m by exchange4media Staff
Updated: Feb 28, 2019 8:33 AM

TAM Media Research's division AdEx India has released ad insertions data for the Rubs & Balms category for the period Jan 2018 to Nov 2018. Television turned out to be the most sought-after medium for the category, dominating with 97 per cent share. Print and Radio together constituted 3 per cent share.
Rubs & Balms category's ad volumes on TV and Print rose significantly by 29 per cent and 71 per cent, respectively, during Jan-Nov ’18 compared to Jan-Nov ’17. 
Feature films are the most preferred programme genres for the category with a 29 per cent share. It is followed by film songs and news bulletin at the second and third spots, respectively. 
As for Radio, the medium did see the highest ad insertions in this category in the month of March 2018 
Top 10 advertisers added nearly 100 per cent share on Digital & Radio, 95 per cent on TV and 81 per cent in Print. Vico Laboratories is part of the Top 10 advertisers lists in Print, Radio and Digital mediums. 
Vicco Laboratories' brand Vicco Narayani Gel was the top new brand during Jan-Nov '18 in Print & Radio.

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