Television news narratives that dominated 2018
#MeToo, Rahul Gandhi’s wink, threats to 'Padmaavat' makers were some of the biggest moments, say experts
As we inch closer to the dawn of the new year, let’s look back at some the defining moments of TV News in 2018.
If by convention, politics is the mainstay of news narrative, 2018 has been a mixed bag from that standpoint. From the #MeToo movement to LGBT rights to elections, Rahul Gandhi’s wink in the Lok Sabha to Karni Sena’s threat to ‘Padmaavat’ makers, TV news studios had been flooded with buzz-worthy content.
For Vikram Chandra, Consulting Editor NDTV 24x7 and Founder, Editorji, the biggest moment for TV news channels in 2018 were the elections. In his view, the staple of news media provided some of the biggest moments for TV news and the recent state elections added to it.
While Chandra considers political coverage to be the highlight for 2018, for Anjana Om Kashyap, Executive Editor, Aaj Tak, “The biggest moment was Rahul Gandhi’s wink in the Lok Sabha.” The wink became the subject of much debate and even Prime Minister Narendra Modi re-enacted Rahul Gandhi's wink during his speech before the trust vote.
“2018 has been the year of news. Even social media had a huge impact on news media. The #MeToo movement, elections in Karnataka, MP, Rajasthan and Chhattisgarh, I think every day has been big news moment for TV in 2018,” says Anurradha Prasad, CMD of B.A.G Network.
While #MeToo and state elections dominated newsroom conversations, Bollywood too found its biggest news moment when Deepika Padukone and Ranveer Singh starrer ‘Padmaavat’ got embroiled in controversy.
According to Ritu Kapur, Co-Founder and CEO of Quintillion Media, “The ‘Padmaavat’-Karni Sena controversy and the #MeToo movement swallowed up a lot of TV time in 2018.”
For Varun Kohli, CEO, ITV Network too, “Politics dominated TV news in 2018 and some of the biggest TV news moments were part of this conversation.”
“2018 has indeed been an eventful year for the media. Stories were aplenty but the ones which really brought the people's focus on the media were undoubtedly the Sabrimala temple controversy, the Supreme Court quashing Section 377 in favour of the LGBT community, and the never-seen-before floods in Kerala and Kodagu,” said Nabila Jamaluddin, Anchor and Senior Editor TV9.
According to Mehraj Dube, Head Marketing, Zee Media Group, the biggest TV moments of 2018 were Sudhir Chaudhary’s interview with the Prime Minister and Zee News rise to the top spot.
“Zee News displaced Aaj Tak from the No. 1 spot for 5 weeks in row. This led Aaj Tak to drop its commercial time to regain market share. I think it was a paradigm shift in the TV news industry. Other moments were Atal Bihari Vajpayee’s death and Sudhir’s PM interview which expanded overall viewership,” Dubey added.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube