TAM Ratings: Star Plus bounces back in Week 32 after drop in ratings in previous week
In week 32 (August 02 - August 08, 2015), Colors Viacom 18 picks up while ZeeTV sees maximum decline in ratings
According to TAM data week 32 HSM without LC1 markets CS 4+, Star Plus makes a quick recovery with 246 GRPs this week from 229 GRPs in week 31. In terms of GVTs it rose from last week’s 370 million to 397 million this week.
Colors showed an increase from 202 to 207 GRPs with an rise in GVTs from 327 million to 335 million.
Zee saw the biggest drop from 153 GRPs in week 31 to 148 GRPs in week 32. The channel’s GVTs declined from 248 million to 239 million this week.
In fourth spot Sony SAB also declined from week 31’s GRPs of 146 to 144 in week 32. In terms of GVTs it dropped from 236 million to 233 million.
Life Ok slipped marginally from 122 GRPs to 121 this week. The GVTs of the channel stand at 196 million this week from last week’s 198 million.
Sony TV saw a rise from week 31’s GRPs of 103 to this week’s 105. GVTs rose from 167 million last week to 170 million in week 32.
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