TAM Ratings: Sony TV rises to No. 3 spot in week 26
In week 26 (June 21 - 27, 2015) of the Hindi GEC Universe, Sony TV gained most on the back of movie PK. Most other top Hindi GECs saw a decline except for Zee TV at No. 4
In week 26 (June 21 – 27, 2015) of the Hindi GEC Universe, Sony TV gained the maximum ratings and saw it rise to No.3 spot on the back of movie PK which gained the highest ratings. Most of the other top Hindi GECs saw a decline except for Zee TV at No. 4 which saw a slight increase.
According to TAM data HSM without LC1 markets CS4+, Star Plus saw its ratings decline in week 26 to 248 GRPs from 252 GRPs last week and in GVTs it declined to 400 million GVTs this week from 407 million GVTs in week 25.
Colors too declined to 205 GRPs in week 26 from 213 GRPs in week 25. In GVTs it declined to 331 million GVTs from 344 million GVTs last week.
Sony TV rose to No.3 spot with a big rise in ratings to 166 GPRs this week from 117 GRPs last week. In GVTs it increased to 268 million GVTs from 190 million GVTs in week 25.
Zee TV falls to No.4 despite a rise in its ratings. Its ratings increased to 161 GRPs in week 26 from 154 GRPs in week 25 and 261 million GVTs in week 26 from 249 million GVTs in week 25.
Sab TV declined to 135 GRPs in week 26 from 141 GRPs in week 25. In terms of GVTs it declined to 218 million GVTs in week 26 from 228 million GVTs in week 25.
Life OK declined to 125 GRPs this week from 131 GRPs last week. In GVTs it declined to 202 million GVTs from 213 million GVTs last week.
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