TAM ratings: Colors sees maximum drop; Zee registers big rise in week 31

In week 31 (July 26 – August 1, 2015) Colors ratings reduced to 202 GRPs in week 31 from 224 GRPs in week 30. In GVTs, it decreased to 327 million GVTs this week against 362 million GVTs last week

by exchange4media Staff
Published - Aug 7, 2015 8:11 AM Updated: Aug 7, 2015 8:11 AM
TAM ratings: Colors sees maximum drop; Zee registers big rise in week 31

In week 31 (July 26 – August 1, 2015) Zee TV witnesses a maximum increase in ratings, while Colors sees the maximum decline in ratings.
 
According to TAM data week 31 HSM without LC1 markets CS 4+, Star Plus’ ratings declined to 229 GRPs this week from 232 GRPs in week 30. In terms of GVTs, it declined to 370 million GVTs this week from 375 million GVTs last week.
 
Colors ratings reduced even further to 202 GRPs in week 31 from 224 GRPs in week 30. In GVTs, it decreased similarly to 327 million GVTs this week against 362 million GVTs last week.
 
Zee TV at No.3 spot saw its ratings increase to 153 GRPs in week 31 from 147 GRPs in week 30. In terms of GVTs, it increased to 248 million GVTs in week 31 from 237 million GVTs in week 30.
 
Sab TV at No.4 spot increased marginally in ratings this week to 146 GRPs in week 31 from 143 GRPs in week 30. In GVTs it increased to 236 million GVTs from 230 million GVTs in week 30.
 
Life OK at No.5 spot declined marginally to 122 GRPs in week 31 from 126 GRPs in week 30. In terms of GVTs it declined to 198 million GVTs in week 31 from 204 million GVTs in week 30.
 
Sony TV at No.6 spot saw its ratings declined this week to 103 GRPs from 111 GRPs last week. In terms of GVTs it declined to 167 million GVTs in week 31 from 180 million GVTs in week 30.

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