Star Sports #5MinuteAur campaign features sports icons Mary Kom, Sushil Kumar

Col. Rajyavardhan Singh Rathore to be part of the campaign for Khelo India Youth Games, encouraging kids to play for those extra 5 minutes

Khelo India

Star Sports has unveiled a new campaign for Khelo India Youth Games which is scheduled to begin from January 9 in Pune. The film captures the essence of #5MinuteAur, which has a strong call to action.

Taking the Khelo India movement forward, champions Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra, Rahul Chaudhari along with Minister of Youth Affairs and Sports, Olympics silver medal winner Col. Rajyavardhan Singh Rathore will bring out the joy of playing through the TVC.

The #5MinuteAur campaign created this year has a simple insight: we are all born with an inherent instinct to play, kids and adults alike. Portraying this five-minute agreement between a mother and a child, #5MinuteAur highlights the joy of playing and aims to encourage everyone to play a little bit longer.

Establishing the message that sports builds and defines our personalities, the more we play the better we get. The manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.

In its inaugural edition, Khelo India had a strong message “Kheloge Kudoge Banoge Lajawaab” encouraging more kids to play every day. It was an effort towards changing an age-old belief. Building on the core of this message through the #5MinuteAur campaign, Star Sports urges India to encourage kids to play for those extra 5 minutes.

Conceptualised to revive the sports culture in India at the grassroots level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under-21 age categories.

Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from 9th to 20th January 2019, Khelo India Youth Games, Maharashtra 2019, will see over 10,000 participants from 29 states and 7 Union Territories.

The games will be brought to life by over 9000 athletes, 1800 technical officials, 1000 volunteers and 1000 personnel working behind the scenes.

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