Star India unleashes special campaign for MI Vs CSK opening IPL game

Released in five languages -- Hindi, Tamil, Telugu, Kannada, and Malayalam -- the narrative of the latest campaign created by the Star Sports creative team, rekindles the greatest rivalry of IPL between MI and CSK

e4m by exchange4media Staff
Updated: Apr 4, 2018 1:51 PM

With just three days for the VIVO IPL 2018 to begin, Star India has unveiled a feisty campaign; this time, it’s the ‘Best vs Best’ narrative that stokes passion of the fans around the high-octane action promised highly awaited opening clash on Saturday April 7 at 8 pm between current champions Mumbai Indians and Chennai Super Kings that return after two editions. All the matches will be aired on the Star Sports bouquet (Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English), Suvarna Plus, Star Maa Movies, Jalsha Movies and live streamed on Hotstar in India, US and Canada. 

Released in five languages -- Hindi, Tamil, Telugu, Kannada, and Malayalam -- the narrative of the latest campaign created by the Star Sports creative team, rekindles the greatest rivalry of IPL between Mumbai Indians and Chennai Super Kings, which amongst them have won 5 IPL trophies out of the total 10 leagues organised so far. The campaign drives a gritty face-off between Mumbai Indians and Chennai Super Kings in an opening encounter that promises great action with some of the best players in the VIVO IPL 2018. 

What is already fuelling fan frenzy is that VIVO IPL 2018 is set to witness Chennai Super King’s return under the iconic MS Dhoni’s leadership, after a two-year absence. The fact that these fierce rivals, who have clashed in 3 of 8 past finals, will square up for the opening game of the VIVO IPL 2018, will give a dream start to the single largest event. The film, driven by a catchy, clever script, gives strident voice to the fanatic support of fans of Chennai Super Kings and Mumbai Indians, with each side throwing the gauntlet at the other, confident that their team will crush their rivals in the opening match.

Gayatri Yadav, President Consumer Strategy & Innovation, Star India, said, “With just three days for the Vivo-IPL 2018's mega cricketing extravaganza to go live, our latest campaign around the MI-CSK opener will intensify the expectations and enthusiasm of not just their fans but all other passion-cricket entertainment lovers too. This film, which is an extension of our Best v/s Best campaign, builds upon the intense anticipation of everyone waiting for this thrilling contest to start the Vivo IPL 2018.” 

“With the combined power of digital and television and a first-ever six-language presentation including, Star Sports Tamil for CSK fans who have waited patiently for two long years for their heroes’ comeback, we are confident our presentation of the Vivo-IPL 2018 will deliver never-before fan experience,” Yadav said.

Rahul Johri, CEO, BCCI, said, “The IPL is the biggest and widely followed cricketing properties in the world. Over the years, each of the franchisees has developed a strong and loyal fan following, globally. The opening game between Mumbai Indians and Chennai Super Kings will serve as the perfect start to the action-packed season. The latter will be returning after 2 years amidst much hype and celebration and led by none other than MS Dhoni while the former is a three-time champion and one of the most consistent T20 teams. The latest campaign brings forth the true spirit of the IPL, bringing enthusiasm levels to an all-time high, prior to the start of the biggest league in the world.”

Star India will broadcast live matches of the league in 6 languages - Hindi, English, Tamil, Telugu, Bengali and Kannada on its broadacst network. The VIVO IPL will also be beamed LIVE in these 6 languages on Hotstar.

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