Star India signs actor Shiva Rajkumar as official ambassador for broadcast of IPL in Kannada
Star India has announced Star Suvarna Plus as the destination for the Kannada language broadcast.
Star India will, for the first time, broadcast live matches of VIVO Indian Premier League 2018 in six languages -- Hindi, English, Tamil, Telugu, Bengali and Kannada. The VIVO IPL will also be beamed live in these six languages on Hotstar.
With fans at the heart of the experience and to leverage the power of localisation, the channel has announced Star Suvarna Plus as the destination for the Kannada language broadcast. Star India celebrates this announcement by launching a TVC featuring Kannada superstar and huge VIVO IPL fan Shiva Rajkumar.
The film opens with Shiva Rajkumar striding forward in his trademark style and telling his fans that the VIVO IPL brings the same energy, excitement and entertainment that they’ve experienced in his films to the cricketing field, as the best players in the world come together on this platform. Also, the VIVO IPL will be more special this year as for the first time, Kannada cricket fans will get to catch the Best vs Best action in their mother tongue!
The driving thought behind the initiative is that the pride of watching your favourite sporting spectacle in your own language is an experience like never before.
Commenting on his association Shiva Rajkumar said, “I’ve always been a cricket enthusiast and enjoyed playing and watching cricket right from my childhood. VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action for the first time in my mother tongue.”
Karnataka is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped the broadcaster understand the pulse of the Kannada cricketing fans. The film with Shiva Rajkumar is an extension of Star India’s belief to give the Kannada sports fan more personalised content and further enhance the universal appeal of VIVO IPL by reaching out to their viewers in their own language.
The 11th edition of VIVO IPL starts on Saturday, April 07, 2018 with defending champions Mumbai Indians taking on Chennai Super Kings.
Watch the TVC featuring Shiva Rajkumar here:
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