Sony wins Cricket Australia media rights till 2023
The term of the deal is six years and will cover multiple Indian tours and visits by Pakistan, South Africa and the Ashes of 2021-22
Sony Pictures Networks India (SPN) has acquired the exclusive media rights for all men’s international matches played in Australia, beginning with the Magellan Ashes Series in November 2017. This deal seems to be a saving grace for Sony after losing the IPL media rights to Star India earlier this year.
The term of the deal is six years and will cover multiple Indian tours and visits by Pakistan, South Africa and the Ashes of 2021-22 and will also have digital rights. Star India was the incumbent rights holder for the property.
Separately, SPN has also acquired the media rights for women’s international cricket played in Australia, beginning with the Commonwealth Bank Ashes later this month, along with the Big Bash League and the Rebel Women’s Big Bash League.
SPN already has a tie-up with the cricket boards of Sri Lanka, Pakistan, West Indies, South Africa and Zimbabwe.
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