PokerStars India collaborates with COLORS as associate sponsors for Bigg Boss 13

The association aims to build awareness and educate viewers about poker through in-show integration

e4m by exchange4media Staff
Published: Sep 30, 2019 3:10 PM  | 2 min read
Poker Star

PokerStars India has collaborated with COLORS channel’s super hit show Bigg Boss as an associate sponsor for the season.

Bigg Boss viewers will get a chance to learn how the theory and skills of poker can be applied to everyday life through a series of poker-related challenges thrown at the contestants.

Talking about the association, Ankur Dewani, CEO, Sachiko Gaming, said, “We’re really excited to collaborate with Bigg Boss and see so many opportunities to educate people about the many skills in poker that can be applied to everyday life, and vice-versa. On Bigg Boss, the contestants are expected to navigate their journey through the show by making calculated decisions, displaying mental endurance, patience, being calm, keeping a poker face and so much more until you either get eliminated or progress to becoming a winner, this is the same process a good poker player follows when playing a Poker Tournament, which also goes through eliminations until we have a few winners.”

 “We recently launched our second TV campaign #MadeForPoker demonstrating skills that people take for granted, such as patience, or the ability to make quick, rational decisions, are useful when playing poker – and that all of us are to some extent, Made For Poker, even if we don’t realise it. We’re excited to bring poker to new audiences over the coming weeks and months.”

Mahesh Shetty, Head, Network Sales, Viacom18, said, “We are delighted to have onboard Pokerstars India as an associate sponsor. Bigg Boss is one of our most renowned properties and with this association we aim to create interesting conversations around the skill game category.”

Additionally, PokerStars India will also be hosting 'Big Boss Poker Challenges' on their website where viewers will be invited to compete in a Free Play tournament.

The players will experience first-hand what it is like to get Bigg Boss to challenge you on tasks every week just like in the show. At the same time, players will get to play several free poker tournaments with the chance to win cool gadgets, merchandise and visit the Bigg Boss house to meet the host Salman Khan.

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