POGO set to come up with new show 'Kalari Kids'
The summer show will start from April 15 and will be telecast every weekday at 5pm
POGO is set to come up with a new show Kalari Kids for the summer. The adventurous ride will start from April 15 and will be telecast every weekday at 5pm.
The show combines the old-world charm and warmth of India with new-age sassiness and fun. Learning the ancient martial art form – Kalaripayattu – the Kalari Kids reside in the enchanted jungle of Kalaripuram full of magical powers.
The cool kids train in two schools, one led by Guru Palan and the other by Guru Veta. Team Guru Palan with Beenu, Meena, Shyam, Unni and Ami are often pitted against Team Guru Veta with Raaka, Dhaana, Mani, Lekha, Langot and Monster. While Guru Palan believes in bringing the best out of his students with light hearted methods, valuing their age and innocence, Guru Veta believes in a rigid military form of training. After their training sessions and Kalaripayattu, the kids go back to their regular life and enjoy playing pranks on each other.
Speaking about the television premiere on POGO, Siddharth Jain, Managing Director of Turner India, said, “We constantly aim to offer kid-friendly content to create a deeper connect with our audience, and homegrown and localised shows play a critical role in POGO’s programming strategy. We are certain that Kalari Kids will strengthen our engagement with our little fans.”
POGO will also engage with fans with a range of fun and exciting activities, which will immerse them into the magical world of Kalari Kids. The high-impact, 360-degree campaign includes on-ground and digital experiences in multiple cities. This includes an exciting association with Junglee, a family adventure film, featuring action-hero Vidyut Jammwal.
Little fans can experience the fantastic world of Kalari Kids at an augmented reality booth at Infinity Mall, Malad, Mumbai in the first weekend of the show launch. This digital innovation is yet another endeavour by POGO to engage with fans in newer and more immersive ways than ever before.
Additionally, this May, kids’ superhero Bheem has some incredible surprises up his sleeve for his fans as he introduces them to the world of Kalari Kids across the country. Kids can also watch their favorite cartoon characters and celebrate Bheem’s birthday with Kalari Kids by participating in a special on-air contest. Watch POGO and follow the Facebook page @PogoTVIndia to never miss out on the never-ending action and fun that Kalari Kids are up to.
The show, by Green Gold Animation, is available on POGO for fans in Tamil, Hindi and English.
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