Opening game of Hero Indian Super League Season 6 saw viewership double on TV and Hotstar

Calling an end to the seven-month long wait, the ISL 2019-20 was broadcast in 7 languages and on 20 channels, plus Hotstar. 34 million viewers tuned in to watch the opening game of the season

e4m by exchange4media Staff
Updated: Oct 25, 2019 7:41 PM

9.4k

Hero Indian Super League (ISL)

Hero Indian Super League (ISL) Season 6, India’s premier football league saw a spectacular star-studded opening in Kochi on October 20. The season opener between arch rivals, Kerala Blasters FC and ATK registered 1.2 TVR and 96% growth in TV ratings among M15+AB Urban and an impressive 97% viewership growth on Hotstar over last season.

The two teams have a long history and have met previously in two finals - 2014 and 2016, both of which were won by ATK. Kochi’s Jawaharlal Nehru Stadium was a sea of yellow and the home side gave its fans a lot to celebrate by winning the highly contested game 2-1 and setting a standard for the ongoing season. 

The fans also witnessed high octane performances by Bollywood superstars, Tiger Shroff and Disha Patani who grooved to their superhit tracks and joined in the celebrations. There has been a consistent rise in the fan following for Indian football in the country and the Hero ISL has been at the heart of this revolution getting bigger and better with each passing year. 

This season with the inclusion of the two new teams, Hyderabad FC and Odisha FC, the Hero ISL will see more diverse fan cultures and an increase in the footprint of Indian football in new frontiers.

Opening with a flying start, the ISL will only get bigger and better than ever before, with more audiences expected to tune-in to catch their favourite team battle for the championship and coveted AFC Champions League play-offs spot.

Fans can catch all the football action on the Star Sports Network, Hotstar and Jio TV.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.