News channels see surge in viewership numbers, thanks to Maharashtra & Haryana polls
Broadcasters expect similar jump in numbers for the upcoming Delhi assembly elections
Elections this year have been particularly rewarding for the news genre. Not just the Hindi news category, the English news segment has also seen a boost in viewership.
We took a look at the Polling (October 21) and Counting Day (October 24) viewership figures for Maharashtra and Haryana Assembly elections.
As per data revealed by the broadcaster, Aaj Tak on Counting Day had a 19 per cent market share and during the Counting Week it was 27 million impressions more than the next placed channel.
During the same period, Republic TV saw a 35% rise in share in the genre while Republic Bharat also saw a jump in its viewership numbers.
According to Vikas Khanchandani, CEO, Republic TV, “In the week of the Maharashtra and Haryana election results, the English news genre grew by 46 per cent and the Hindi News genre by 16 per cent. Republic TV maintained its leadership in the English news genre garnering a massive 35 per cent of the genre and Republic Bharat grew by 19 per cent over the last week delivering higher growth than the genre. Republic Bharat was at the No. 2 slot on the Free TV Homes.”
Khanchandani said he expected similar numbers during the Delhi elections as well.
As per data for BARC Week 43 (October 19 to October 25), ABP News has jumped to the second position from the fifth in the previous week with 98751 impressions.
Avinash Pandey, CEO, ABP News Network, said: “According to BARC data, ABP News Network emerged on top with 70 million gross impressions, surpassing all competitors including GECs, on Counting Day. This statistic is a true testament to the unmatched value offered by ABP News Network. Our coverage entails real-time updates to viewers along with expert analysis on the elections and public issues.”
According to Rahul Shivshankar, Editor-in-Chief, Times Now, “In key TGs, Times Now led the ratings and we are extremely proud of the fact that the nation trusts Times Now when it comes to election-related news and events. Our stellar performance vindicates our tagline: ‘TIMES NOW – India’s Election News Headquarters’. Elections are a celebration of democratic self-assertion and will always have a resonance with the viewers. I expect even more viewers to tune in for the Delhi elections.”
Pandey also mentioned that advertisers were leaning towards regional channels for advertising and broad-basing their influence at the local level. “In support of this fact, we have seen an immense response from our regional channel ABP Majha,” he asserted.
"I think both our news channels topping the viewership charts just goes to show the quality of our Elections coverage," said Kalli Purie, Vice Chairperson, India Today Group. "Our on-ground reporting and our ability to capture the pulse of our audience ensured that we were not only the most-watched on Elections, but we also got the Exit Polls right, again", the Vice-Chairperson said.
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