Nearly 9 crore of 17 crore TV homes have chosen channel packs: TRAI

Since DTH is a pre-paid model, people will make channel selections as and when their packs come to an end, says TRAI Chairman R S Sharma


Telecom Regulatory Authority of India (TRAI) has said that nearly 9 crore of the 17 crore TV homes have made their channel preferences as per the new tariff regime.

The regulatory body said it has been constantly monitoring the situation to ensure that consumers do not face any trouble. “The speed (of onboarding) has increased as per our data and we expect the rest of the people to also register their choice of channels soon,” TRAI Chairman R S Sharma has said. 

Sharma, who is spearheading TRAI’s new tariff and regulatory framework for broadcasting and cable services, said out of the 9 crore TV homes that have made their channel preferences, 6.5 crore are cable TV homes and 2.5 crore are DTH homes. 

“Out of the total 17 crore TV homes (which includes 7 crore DTH homes and 10 crore cable TV homes) about nine crore homes have already registered their choice with the operators, which is a big number," he said. 

Since DTH is a pre-paid model, people will make their channel selection as and when their packs come to an end, he added. "We are guiding and helping the operators where ever required and are calling regular meetings to clarify matters," Sharma said. 

The regulator also plans to step up efforts on customer outreach and awareness programmes. “TRAI will take up a massive campaign on consumer awareness, through social media, print, advertisements, jingles and other programmes," he said. 


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