Modi-Arnab interview: A game of strong offensive & defence

Dinkar Marla, an independent consultant & Director with Businessworld commends the complete confidence exuded by Narendra Modi as he fielded Arnab Goswami's volleys of well prepared & researched questions

e4m by Dinkar Marla
Published: May 12, 2014 1:11 PM  | 4 min read
Modi-Arnab interview: A game of strong offensive & defence

One of the most tangible factors that gauge the success of Narendra Modi’s interview in ‘Frankly Speaking’ is the Indian stock market, which on May 9 jumped to a whopping 6898 points – the highest in 31 months. Stock market Pundits are giving credit for this record jump to the confidence expressed by BJP’s Prime Ministerial candidate to form a “strong and most stable government since Rajiv Gandhi’s tenure” in an interview with Times Now’s Arnab Goswami last week.

The record breaking impressions of a whopping 17 crore Twitter impressions of this interview resonated the mood of a calm and poised Modi in front of undoubtedly India’s harshest TV anchor, Goswami, who praised the politician as a “picture of complete confidence” later in a separate interview. This confidence can also be credited to the fact that this particular interaction was latest in the line of interviews Modi has been giving to TV channels and agencies (India TV, ANI, ABP News, CNBC Awaaz, DD, etc.) and sees a more evolved and poised speaker. The interview did not have the trademark Arnab fireworks, but taking into account its plain content, questions and answers were pertinent and clearly fact-based.

The interview reminds one of an exciting tennis game of top players, wherein each side plays a strong offensive and defence. Clearly, it was a ‘Modi-Day’, where he emerged as a player who was strong on his offensive and assured in his defence. He stood up to the challenge of Arnab’s piercing questions and garnered respect from viewers as a probable Prime Minister of India who can speak, take action and is able to communicate at many levels – from using traditional rallying to state-of-the-art digital campaigning with 3D holographic techniques. People of India need assurance and this interviewwent a long way to achieve this.

Modi, as a seasoned politician, answered with panache and propriety, supporting with statistics and figures to complement each idea as well as playing with the tonality from being vociferous (“I am shocked at how Times Now is so insistent on protecting a particular family”), yet balancing with appropriate courtesies (“I would like to say that your name will go into history books, from your first interview to your last. Times Now has got that credit”).

Coming to the contents of the interview, the questions, well prepared and researched, were asked to address the general public sentiment of Modi’s alleged role in the 2002 Gujarat riots, internal politics and his stance on foreign policy vis-à-vis Pakistan or the US.  However, there are doubts about the issues that were raised. At a time when eight phases of elections are completed and results about to be announced within a week, the pertinence of such issues is debatable. Without discounting the relevance of Gujarat riots and human rights violations India Inc wanted to hear more in terms of what next? The viewers of Times Now are urban, upwardly mobile, English-speaking and are concerned with the staggering Indian economy and see Modi as a ‘saviour’ of sorts. Concerns of the viewers of this channel could have been given more ‘Prime Time’ space: Monetary policy, employment, industry, development issues such as infrastructure, FDI, economic reforms and corruption, were not appropriately highlighted.

Only at one point, the need for development of cities like Patna, Ranchi, Kolkata, Guwahati and Bhubaneshwar was mentioned. At a time when India staggers with a below 7 per cent growth rate, foreign investments suffering a major setback, the infrastructure sector finding itself in a dilapidated state, it is indeed the need of time to move on from petty politics and work towards the growth of the nation as a whole. Here also, Modi did manage to impress upon the fact that he was evolving from a state’s chief minister into a national level leader when he used the example of Bengal and addressed it in first person – “My Bengal is getting destroyed and I am hurt because of this”.

The volatile Indian election scenario, for the first time, is experiencing personality based campaigning in every party, with BJP banking on the popularity of a single leader like Modi. However, it was heartwarming to see him give credit to teamwork and running the nation by “taking everyone together” – something that will boost an immense amount of confidence amongst his supporters.

Dinkar Marla is FCA Consultant in M&A and Taxation, and Director with Businessworld.

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India Today recorded 181.8K concurrent users on YouTube Live on Budget day

The same day, Aaj Tak stood tall with 147.4K concurrent users on the platform

By exchange4media Staff | Feb 1, 2023 2:03 PM   |   1 min read

Today

India Today recorded 181.8K concurrent users on YouTube Live on February 1, the day the Union Budget 2023 was announced.

As per the data for the day from 11:00 to 12:30, Aaj Tak recorded 147.4K concurrent users. 

In January this year, Aaj Tak became the first news channel globally to cross 50 million subscribers on YouTube.

Aaj Tak started its digital journey by launching its YouTube channel in 2009, and started streaming news live on YouTube for the first time in 2017.

“India Today TV has not only broken all its records with a dominant No.1 position in live YouTube viewership on Budget Day 2023, but emerged as the channel with maximum concurrent users across Hindi, English and Business TV news channels on YouTube,” the network shared.

India Today TV recorded average concurrent of 143k live concurrent users and peak concurrent of 182k, they mentioned.

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NTO 3.0 likely to come into force today: 80% DPOs sign up for new regime

Stakeholders say they are optimistic that NTO 3.0 will be implemented today as majority of DPOs, including DTH operators, have already notified consumers about the price hike

By Sonam Saini | Feb 1, 2023 8:57 AM   |   3 min read

TV

After a delay of two years, the Telecom Regulatory Authority of India’s (TRAI) New Tariff Order (NTO 3.0) is finally expected to come into force today.

exchange4media has learnt that TRAI on January 19 issued a letter asking all stakeholders to follow the notification issued by it in this regard. 

According to Siddharth Jain, Secretary General, Indian Broadcasting and Digital Foundation (IBDF), more than 80% of operators across the country have already signed up with broadcasters under the new pricing regime. 

“This is an extremely encouraging start under the NTO 3.0 regime, and we expect others to also sign up over the next few days,” said Jain.

A senior official of a cable company, on the condition of anonymity, shared that NTO 3.0 will come into force today as most DTH and other cable operators have already communicated to their consumers that prices will increase on February 1. 

While broadcasters revised pricing and filed their RIOs in December last year, some of the DPOs are waiting for the decision of the Kerala High Court in this matter. 

Cable operators and DPOs have been at loggerheads with TRAI ever since the regulator issued amendments to the NTO in January 2020. Cable operators believe that NTO 3.0 will have a negative impact on their subscriber base. In fact, the All India Digital Cable Federation (AIDCF) last month submitted a petition against NTO 3.0 in the Kerala High Court, requesting a stay on its implementation. The court, however, refused to grant a stay on the order and scheduled the case for hearing on February 8.

"The new pricing will increase consumers’ cost by at least 20-30% and cable operators will have to face the heat of this price hike. The cable TV operators who are members of AIDCF will await for the court's decision on February 8, 2023," said a source close to the case.

Meanwhile industry sources share that prices of TV channels have remained frozen for over five years, despite increased offerings by broadcasters in the face of increased price of all goods, services including the cost of production and content. “It's not a price increase, it's a long-overdue correction,” said the source. 

He went on to say that TRAI has held consultations and deliberations on NTO 3.0 with all stakeholders in the value chain, including broadcasters, DPOs, LCOs and consumer groups. The Amended Regulatory Framework 2022 reflects the issues presented by the authority and on which submissions have been invited and received. In the spirit of moving towards an environment of regulatory forbearance, broadcasters are supporting the authority, said the source. In the revised pricing, broadcasters have increased the price of some bouquets by 10-15%.

Cable company executives, on the other hand, claim that they have been losing customers over the last three years, and that the implementation of NTO 3.0 will exacerbate this trend.

Speaking on the concerns of DPOs, another industry expert shared that broadcasters are responsible for providing quality content that spans multiple genres and languages. “Today's consumers have a plethora of options to choose from, and their decisions are influenced by a variety of factors. Pricing alone cannot be a factor determining this choice.”

In the amended NTO, the regulator restored the Rs 19 MRP cap for the inclusion of TV channels in a bouquet and also allowed broadcasters to offer a maximum discount of 45% while pricing its bouquet of pay channels over the sum of MRPs of all of the pay channels in that bouquet. 



 

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DD Free Dish e-auction methodology announced for MPEG 2 & 4 slots

This has come into effect from 27th January

By exchange4media Staff | Jan 31, 2023 11:23 AM   |   1 min read

Free Dish

The e-auction methodology for allotment of slots of DD Free Dish to private satellite TV channels has come into effect from 27th January, 2023.

The reserve price for MPEG-2 slots that are up for auction are as below:

Bucket A+ Rs 15.00 Cr

Bucket A Rs 12.00 Cr

Bucket B Rs 10.00 Cr

Bucket C Rs 7.00 Cr

Bucket D Rs 6.00 Cr

Bucket R1 Rs 3.0 Cr

The MPEG-2 slots has been categorised under various buckets.

The reserve price for the first round starts from Rs 3 crore and goes up to Rs 16.20 crore.

 

 

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Will NTO 3.0 come into effect on February 1?

Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will come up for hearing on February 8

By Sonam Saini | Jan 31, 2023 9:08 AM   |   5 min read

TV

The broadcast industry is just one day away from the deadline for the implementation of the Telecom Regulatory Authority of India's (TRAI) new tariff order (NTO) 3.0. However, speculations are rife that the order may not see the light of the day yet as a case against it is pending before the Kerala High Court which will be heard on February 8. The case was filed by the All India Digital Cable Federation (AIDCF) in the first week of January, requesting the court to stay the implementation of the order. However, the court declined to issue an interim order and instead scheduled the case for February 8.

"NTO 3.0 is unlikely to get implemented on the ground since the matter is sub-judice. The Kerala High Court has not granted a stay, but it will hear the case on February 8," a cable operator said.

A senior executive of a leading broadcaster too shared the same thought. "All broadcasters have revised their pricing and submitted RIOs but most of the DPOs haven’t. Though there has been no announcement from TRAI on whether NTO 3.0 will be implemented on February 1 or not, we believe it is unlikely to be implemented because of the AIDCF petition in the court," he said.

The amended new tariff order was issued by TRAI in November last year. The NTO 3.0 reinstated the Rs 19 MRP cap for TV channel inclusion in a bouquet and also allowed broadcasters to offer a maximum discount of 45% when pricing its bouquet of pay channels over the sum of the MRPs of all pay channels in that bouquet.

While broadcasters have welcomed the amended NTO, distribution platform operators (DPOs) have expressed concerns. Cable operators believe that NTO 3.0 will drive customers away from pay TV towards DD FreeDish and over-the-top (OTT) platforms.

In its petition, AIDCF has requested the court to issue directions to TRAI to examine the new order and fix maximum retail price for television channels genre-wise and place a maximum cap on the price of any channel in order to ensure the orderly growth of the digital cable television sector as mandated by the TRAI Act, 1997. The federation had told the court that TRAI has failed to consider and address the foremost challenge faced by the entire broadcasting and cable services industry and that they are witnessing constant decline in subscriber base for MSOs and DTH operators. 

Meanwhile, following the amendment of the NTO, broadcasters such as ZEEL, Sun TV, Discovery Communication India, Disney Star India, Viacom18 and Culver Max Entertainment revised their pricing in December last year and filed their RIOs. DPOs, however, are waiting for the Kerala High Court’s decision and are yet to publish the new pricing. According to industry sources, most of the DTH operators will be publishing new pricing before February 1, 2023.  

TRAI’s data shows that in the last eight quarters, the total active number of DTH subscribers has decreased from 70.99 million to 68.89 million. Similarly, the number of total active subscribers of major MSOs/HITS operators, having more than a million subscribers, has decreased from 47.58 million to 45.55 million.

Not just AIDCF but several other local cable operators too have raised similar concerns over the implementation of NTO 3.0. 

In a letter to TRAI Secretary V Raghunandan, Kolkata- based LCO RK Communication has said that they are facing serious problems since digitization and despite repeated correspondence with TRAI they are yet to receive any solution from their end.

“We are strongly demanding the withdrawal of the NTO 3 implementation during this time of economic recession period. NTO 1 was not at all a success. When NTO 1 was launched, we lost 30%- 40% of our customers. We are scared that if NTO 3 is launched, the same thing will happen. So, our demand is to first resolve the issues related to our business,” the LCO said in its letter.

They requested that a regulation for OTT platforms must be framed and a level playing field should be ensured. The LCO also mentioned that live channels on OTT platforms should be withdrawn immediately. RK Communication also demanded that a licence fees for OTT platforms should be implemented from immediate effect.

It further asked for a new policy for pay channels sharing percentage. “We demand 50% commission for LCOs on every pay channel.” 

“We also demand that no pay channel should be aired on DD FreeDish and on terrestrial. Our demand is first to resolve the issues of the cable operators with a proper discussion over the table regarding NTO-3,” their letter read further.

A similar letter was written to MIB Minister Anurag Singh Thakur by Fibernet Operators Federation.

"Cable operators are concerned that this (NTO 3.0) will have a negative impact on their subscriber base and end customers," said an industry expert.

“Because the price difference between OTT and TV is still very large, a price increase of 8-10% will have no effect on TV. Although NTO implementation on February 1 appears unlikely, NTO 3.0 will go into effect," he added.

The All Local Cable Operator Association Delhi (ALCOA INDIA), which is a representative body of Local Cable Operators (LCOs), also wrote another letter to Anurag Singh Thakur on January 30. In the letter, they said that implementation of NTO 3.0 will result in shutting down of Cable TV business leading to loss of approximately 1 million jobs.

They have requested Thakur to stop implementation of NTO 3 in its current form and to relook into its provisions. They have also requested to put a cap on all the channel prices for the overall benefit of the subscribers along with other demands.

 

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MIB tells channels to undertake public service broadcasting for at least 30 mins in a day

The order comes into effect on March 1, 2023

By exchange4media Staff | Jan 30, 2023 7:06 PM   |   3 min read

TV

The Ministry of Information and Broadcasting has directed satellite TV channels to undertake public service broadcasting for a minimum period of 30 minutes in a day on themes of national importance and of social relevance.

The themes listed by the government are:

  1. education and spread of literacy;
  2. agriculture and rural development
  3. health and family welfare;
  4. science and technology;
  5. welfare of women;
  6. welfare of the weaker sections of the society
  7. protection of environment and of cultural heritage; and
  8. national integration

         

        In a statement issued in this regard the ministry further stated, the Private Satellite TV Channels need to undertake the Public Service Broadcasting in the following manner:

        1. Content:

        (I) The list of themes of national importance and of social relevance given under clause 35 of the Policy Guidelines are indicative and may be expanded to include similar subjects of national importance and social relevance such as water conservation, disaster management, etc.

        (ii) Broadcasters have the liberty to modulate their content. The relevant content embedded in the programmes may be accounted for Public Service Broadcasting. However, it should be done in a manner that the overall objective of the Public Service Broadcasting may be achieved.

        (iii) The content can be shared between the Broadcasters and could be repeat telecast on one! several TV channels.

        (iv) A common e-Platform may be developed as a repository of relevant videos or textual content from various sources for the purpose of Public Service Broadcasting, which may be accessed and used by TV Channels.

        1. Accounting of Timing:

        (I) The content need not be of 30 minutes at a stretch. It could be spread over smaller time slots. The time for which the Public Service Broadcasting content is telecast in between commercial breaks shall not be accounted for the 12 Minute limit for commercial breaks.

        (ii) The time for the content under Public Service Broadcasting shall be accounted cumulatively on monthly basis i.e. 15 hours per month.

        (iii) The time for transmission of the relevant content shall be flexible except that any content transmitted from Midnight to 6:00 AM shall not be accounted for under Public Servicen Broadcasting.

         

        1. Reporting:

        (i) Voluntary compliance and self-certification would be the guiding principles.

        (ii) Broadcasters shall submit a monthly report on the Broadcast Seva Portal (in the format annexed in Annexure A) on or before the 7th day of the following month.

        (iii) Broadcasters shall include a compliance certificate in its Annual report.

        (iv) Foreign channels, downhinking in India (in languages other than those specified in the Eighth schedule of the Indian Constitution), shall be exempt from the obligation of Publc service Broadcasting.

        (v) The channels broadcasting predominantly (more than 12 hours) sports and devotional! spiritual! yoga content shall be exempt from furnishing the monthly reports on the Broadcast Seva Portal.

         

        1. Identification

        (i) The Broadcaster shall keep the record of the content telecast for a period of 90 days.

        (ii) Electronic Media Monitoring Centre, under Ministry of Information and Broadcasting, shall keep the record of the content telecast for a period of 90 days.

         

        1. The private satellite TV Channels, are accordingly, advised to report Public Service Broadcasting in the manner prescribed above, with effect from 1st March, 2023.

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        Viacom18 gets media rights for the first season of Premier Handball League

        The tournament will be covered on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel

        By exchange4media Staff | Jan 30, 2023 3:49 PM   |   4 min read

        jio cinema

        Bluesport Entertainment Pvt. Ltd. announced today that Viacom18 secured media rights for the inaugural season of the Premier Handball League (PHL). Viacom18 will provide multi-platform coverage on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel.   

        The inaugural season of the Premier Handball League is set to kick off on 8th June 2023 and will run till 25th June 2023. The International Handball Federation has recognised India as the next big destination for Handball. To amplify the efforts of Bluesport Entertainment Pvt. Ltd., Handball Association India, and South Asian Handball Federation, Viacom18 will showcase the Premier Handball League at prime time from 7:00 pm to 10:00 pm. 

        Viacom18 recently acquired global television and digital rights to broadcast the Women’s Premier League (WPL) from season 2023 to 2027. They are also the digital broadcasters of the Indian Premier League (IPL) for the same period. In addition, the network clocked historic numbers during the FIFA World Cup Qatar 2022 as digital viewership went past TV in India for the first time for a global marquee sports event, with 32mn viewers tuned in to JioCinema on the final day of the FIFA World Cup.  

        Over 110mn viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup as JioCinema continued to be the No. 1 downloaded free app on iOS and Android throughout the tournament.  

        The Premier Handball League is the first professional handball league in India. The first-of-its-kind competition is associated with the South Asian Handball Federation and backed by the Asian Handball Federation and the International Handball Federation.  

        The first season will see six teams go up against each other in round-robin format consisting of 30 matches, followed by three knockout matches to determine the ultimate champion. The 33 matches will be spread over 18 days, and each team will have a minimum of 10 matches. Each squad will consist of 17 players, made up of 14 Indian players and three foreigners.  

        Widely recognised as the fastest Olympic Sport, Handball has a strong grassroots presence in India. Handball’s popularity at the grassroots level is due to the tireless efforts of the Handball Association India. They have ensured that the national team’s ranking at the global level has been consistently rising.  

        Abhinav Banthia, President of Bluesport, speaking on the same, said, “India is growing exponentially as a sporting nation. Handball has a very strong presence in the country, especially at the grassroots level. Our thought behind the Premier Handball League was to help utilise the popularity of the sport by giving it a platform that will amplify sports traction in India. We are glad to onboard Viacom18 as the official broadcast partner, as we believe they will help us package this competition ingeniously so that this unique league becomes relatable for fans. Overall, we believe if you package speed, strength, stamina, agility, technical precision, skill, teamwork and fast-paced action, you come to Handball, and a league for Handball will turn out to be the leading indoor sports league in this country very soon.”  

        Dr. Anandeshwar Pandey, Secretary General of the South Asian Handball Federation, spoke about how the league can revolutionise the sport of Handball in India. He said, “The Premier Handball League will provide the much-needed push Indian Handball has needed for years. It will also help to direct the spotlight on Handball not only in India, but all of South Asia, which I am sure will help boost participation and popularity of the sport. The Premier Handball League has all the necessary elements to be a highly successful competition, especially now that they have announced Viacom18 as a broadcast partner. I am sure the league will grow rapidly as it is set to produce the star athletes of tomorrow for Indian fans to support.”    

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        Repeat telecast? Big broadcasters may return to DD FreeDish

        Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey

        By Sonam Saini | Jan 30, 2023 8:53 AM   |   5 min read

        TV

        The media industry is once again abuzz with speculations that big broadcasters are all set to participate in the MPEG-2 e-auction of Prasar Bharati’s free direct to home (DTH) platform DD FreeDish.

        According to reliable sources, Disney Star, ZEEL, Culver Max Entertainment (previously known as SPNI), and Viacom18 plan to bid for the DD FreeDish slots in the upcoming auction for their Hindi General Entertainment Channels (GECs) like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey.

        "We are expecting that Prasar Bharati will soon notify the auction date for MPEG-2 as they have already announced dates for MPEG-4. We will have more clarity once they notify us with the details," said a senior executive of a leading broadcaster on the condition of anonymity. He also stated that the number of available auction slots is likely to be around 89, with the possibility of an increase.

        Prasar Bharati has notified the allotment of MPEG-4 slots of the DTH platform through fifth annual e-auction process which is tentatively to be held on February 16. The pubcaster is yet to notify the MPEG-2 auction, which usually takes place in March.

        The big four broadcast networks chose to withdraw their Hindi GECs from DD FreeDish in March 2022 last year. The decision, as reported by exchange4media, was taken due to pressure from pay DTH platforms such as Tata Play, Airtel XStream, and Dish TV. Pay DTH platforms have been losing subscribers to DD Free Dish, which has grown into a TV distribution powerhouse with over 40 million customers. However, since the withdrawal of the Hindi GECs from the platform, broadcasters have faced a loss of ad revenue due to a drop in GRPs, even as subscription revenue has remained under pressure due to the migration of customers to alternate platforms such as DD Free Dish and over-the-top (OTT) video streaming.

        "There are high chances that broadcasters will bid for DD FreeDish slots and bring back their Hindi GECs, but we have to wait and see. Once the notification is issued, we will have more clarity, but yes, channels may return to the platform," said another senior industry professional.

        "I am confident that they will bid and bring back their Hindi GECs on DD FreeDish. All of the channels that have left FreeDish have suffered in terms of revenue and viewership. It will be worthwhile to return to the platform. The viewership that the channels receive from the free market is enormous, and the only thing that can deter people from returning to the platform will be the base price/entry price," said a senior executive of another leading TV network.

        According to broadcast industry sources, in the current scenario, advertising revenues are under pressure and broadcasters are unable to meet their targets. DD FreeDish or digital are taking away advertising revenue from linear broadcasters.

        Punit Goenka, MD & CEO of Zee Entertainment Enterprises Ltd (ZEEL), in the earnings call for Q2FY23, shared that the DTH industry's subscriber numbers have been rapidly declining over the last two years. It has decreased from 58 million subscribers to 53 million subscribers. “This was the sole reason for us to withdraw because we were seeing a lot of the DTH subscribers migrate to DD FreeDish.” A large part of the FTA revenue flows directly down to the bottom line and has an impact on our EBITDA, said Goenka.

        Prasar Bharati earned Rs 645 crore from the allocation of 58 MPEG-2 slots on its DTH platform in March last year. This is a 12% decrease from the pubcaster's previous e-auction, in which it earned Rs 731.34 crore from the sale of 57 DD Free Dish MPEG-2 slots. The exit of key channels such as Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Star Utsav Movies, and Sony Wah was the major reason for the revenue drop.

        Prasar Bharati has invited applications for allotment of MPEG-4 slots of DD FreeDish platform for the period April 1, 2023 to March 31, 2024 through 5th annual e-auction process (66th e-auction). Bidding will be open to all genre channels at a reserve price of Rs 50 lakh per annum. Last year in the annual auction of MPEG -4, 12 channels were allocated MPEG-4 slots on DD FreeDish.

        According to experts, DD FreeDish introduced MPEG-2 10-15 years ago and has a first-mover advantage, whereas MPEG-4 is a better technology. Because there is no comprehensive data on the number of MPEG-2 and MPEG-4 set-top boxes, most broadcasters prefer MPEG-2. Experts also claim that MPEG-4 boxes are limited, which limits broadcasters' interest. In fact, the majority of the channels that won the slot in the most recent annual auction were from the news genre.


        A total of 63 channels were successfully assigned slots in various genres in the annual auction. The number of channels in the News and Current Affairs category has increased from 11 to 14, while the number of channels in the Hindi Music, Hindi Sports, Hindi Teleshopping, Bhojpuri Movies, and Bhojpuri General Entertainment categories has increased from 13 to 16.


        With a reach of more than 43 million households, DD FreeDish has grown to become the largest DTH platform. Doordarshan's free DTH service has grown nearly 100% from 22 million in 2017 to 43 million in 2022.

         

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