Marathi Television gets its Bigg Boss on Colors Marathi

Viacom18’s Marathi entertainment channel ropes in actor and director-producer Mahesh Manjrekar to host the first season of the Marathi version of the reality TV show

e4m by exchange4media Staff
Updated: Mar 20, 2018 6:21 PM

All set to launch on April 15, Viacom18’s Marathi entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s biggest reality TV show – Bigg Boss. The channel has roped in Marathi actor and director-producer, Mahesh Manjrekar to host the Marathi version of the show.

After scaling new heights with Bigg Boss Kannada year on year, Ravish Kumar, Head, Regional Entertainment, Viacom18 said, “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time to give them an experience that is at par with the National channels.”

Speaking about Bigg Boss and its impact on the category, Kumar further added, “The format also brings in new viewers seeking variety content and generates a lot of buzz on social media – both factors are very crucial for the growth of our brand and the category, thereby making it an interesting proposition. I am sure that Bigg Boss will soon become one of the premium properties in the Marathi television space, much loved by advertisers and viewers alike.”

Explains Nikhil Sane, Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi & Gujarati, “The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”

Bigg Boss has an intriguing format; to be a celebrity and to be under surveillance 24x7 on camera is no easy task. The voice of Bigg Boss is the link between the celebrities and the outside world. The show is all set to stake its claim on the Marathi viewers across the globe with the brand-new series which will have its own batch of celebrities and a dash of local flavour full of drama, action, tasks and entertainment thus making it a show to watch out for. Society’s insatiable curiosity to get a peek into the lives of their favourite celebrities is something that holds universal appeal and is sure to attract eyeballs.

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