Discovery’s ‘Man Vs Wild’ gets highest slot viewership with 3.69mn impressions

The premiere has also obtained 6.1 million tune-in on Discovery Channel, 15 times more than the last 4 weeks’ average of the same slot, as per BARC data

e4m by exchange4media Staff
Updated: Aug 22, 2019 4:10 PM

The special edition of Discovery’s ‘Man Vs Wild’ featuring Prime Minister Narendra Modi with survivalist and adventurer Bear Grylls has achieved the highest slot viewership (on active channels) with 3.69 million impressions, as per BARC data.

The premiere has also obtained 6.1 million tune-in on Discovery Channel which is 15 times more as compared to the last 4 weeks average of the same slot.

The show delivered an average TSV of 29.2 minutes in the Indian urban market.

In the infotainment genre, the premiere delivered 15.6 million tune-ins. The premiere of the show on Discovery Channel has emerged as the highest-ever rated show in the history of the infotainment genre in India with 6.9 million impressions, as per BARC data.

The cumulative reach for the show across Discovery network, originals and repeats included, and DD National was 42.7 million, as per BARC’s Cumulative Reach data for week 33.

The special edition of Man Vs Wild with Bear Grylls & Prime Minister Modi is also being showcased on Discovery network of channels across 179 countries.

“The historic edition of Man Vs Wild made a larger point about the importance of wildlife conservation and sensitized people about environmental change. In that sense, it was much more than a TV show,” said Megha Tata, Managing Director – South Asia, Discovery. “We are the undisputed leaders in infotainment genre, our aim is to extend the leadership further with pathbreaking programming. We will go Bigger, Bolder and Better!”

In celebration of the show’s success, Discovery India will make a donation for the cause of tiger conservation in India in alignment with the PM’s message of committing to wildlife conservation. As part of the global Project C.A.T – Conserving Acres for Tigers, Discovery has partnered with World Wildlife Fund to ensure healthy habitats for future generations of Tigers by helping conserve nearly six million acres of biodiversity rich areas across four countries. With this contribution, Discovery India will extend support to the Tiger conservation programme at Corbett Landscape and Sundarbans Biosphere Reserve in partnership with WWF India.

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