Delhi HC reserves judgment on plea against Prasar Bharati’s DD Free Dish policy

The plea was submitted by 9X Media, B4U Broadband and TV Vision

e4m by exchange4media Staff
Updated: Feb 5, 2019 7:01 PM

The Delhi High Court has reserved its judgment on a plea challenging Prasar Bharati's new policy guidelines for DD Free Dish. The plea was filed by 9X Media, B4U Broadband and TV Vision. The three broadcasters had challenged Prasar Bharati's new policy guidelines for DD Free Dish.

As per the new policy, Prasar Bharati has divided channels into five buckets, as against the initial two slot categories of news channels and non-news channels. According to the broadcasters, the reserve price for the new buckets is way higher than their initial price brackets. While the reserve price for news channels was Rs 6.5 crore and non-news channels was Rs 8 crore the five news buckets fall in the range of Rs 6 crore to Rs 15 crore.

It is not just the reserved price that didn't go down well with these broadcasters. The petitioners have also contended the channel categories in the new buckets. Initially, falling in the non-news channels category, these Hindi music channels have been clubbed together with sports channels besides Bhojpuri general entertainment channels.

From a hiked reserve price of Rs 2 crore to “unfair” category selection, the petitioners feel they have been on the losing end of the deal with the new Prasar Bharati policy guidelines for DD Free Dish.

The new guidelines for the allocation of DD Free Dish slots were notified by Prasar Bharati on January 15. As many as 56 vacant slots on DD Free Dish would be up for e-auctions on February 11.

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