COVID-19 aid: ZEEL to offer financial relief to over 5,000 daily wage earners

ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal

e4m by exchange4media Staff
Updated: Apr 7, 2020 1:22 PM

Continuting with its fight against COVID-19, ZEE Entertainment Enterprises Ltd has committed to offer financial relief to over 5000 daily wage earners, working directly or indirectly for the company in its overall production ecosystem.

In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund), ZEE will leverage the strength of its media network across the Nation and World at large, encouraging over 1.3 billion people to contribute.

ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal. The company will match the corpus collected from the employee contribution and the collective amount will be donated to PM CARES Fund.

Speaking on this announcement, Punit Goenka, Managing Director and Chief Executive Officer, ZEE said: “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the national level initiative undertaken by our Prime Minister Narendra Modi. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.”

The collective strength of all consumer touchpoints of the company, including its television channels, digital platforms and social media platforms will be leveraged to urge people across the globe to join this movement.

ZEE had implemented a first of its kind initiative titled as #BreakTheCoronaOutbreak. Under this initiative, content across 40+ channels was paused for a 30-second break throughout the day, encouraging viewers to wash their hands.

In line with the decision undertaken by the Indian Broadcasting Foundation (IBF), television channel Zee Anmol was also made available free of cost to all viewers across all DTH platforms and cable TV networks for a period of two months.

On the company’s digital side, ZEE5 has ensured that the internet bandwidth across the country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. ZEE5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.

As a responsible media & entertainment player, ZEE has taken all the steps needed in intensifying its fight against Covid-19, with a key focus on supporting the daily wage earners and in keeping its viewers well informed and entertained.

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