Competing GECs partner to simulcast reality show
Colors today announced a first-of-its-kind strategic tie-up with Hindi GEC, Sahara One to simulcast a new singing-based reality show
Music knows no boundaries – it speaks its own language. Venturing into the world of music for the first time, Colors today announced a first-of-its-kind strategic tie-up with Hindi General Entertainment Channel (GEC), Sahara One to simulcast a new singing-based reality show – Indo-Pak Musical Extravaganza, Sur-Kshetra, a Gajendra Singh show. This is the first time two players from within the Hindi general entertainment segment have tied-up to present content of this caliber to audiences across the spectrum.
Produced by Sahara One in association with Saaibaba Telefilms, Sur-Kshetra will be a cross-border musical battle between the Indian team, captained by Himesh Reshammiya and the Pakistani Team, captained by Atif Aslam. Evaluating the teams and judging the musical flair that resides in the subcontinent will be the three legends – Asha Bhosle (India), Abida Parveen (Pakistan), and Runa Laila (Bangladesh) – who have been an integral part in shaping the music industry.
Speaking about the strategic tie-up, Raj Nayak, CEO, Colors said, “Music has the unique ability to unify people and today, it has brought two channels together. Sur-Kshetra will mark Colors’ foray into the singing genre non-fiction content segment and we are extremely excited about this new venture. By adding the show to our bouquet of offerings, we are working towards fulfilling our commitment to cohesive viewing while providing our audiences with unique content, keeping them engaged.”
The show is anchored by the Bollywood damsel Ayesha Takia. The episodes will also have musical stalwarts such as Ghulam Ali, Hadiqa Kiani and Sajjad Ali from Pakistan, and Suresh Wadkar, Ismail Darbar, Alka Yagnik and Sapna Mukherjee from India.
Suresh Mishra, Asst Director Worker, Sahara One said, “Even though the boundaries have divided the two nations, music has always fostered a common and harmonious bond. With this legendary Indo-Pak musical grandeur, viewers from both the nations and across the globe will witness a new generation of gifted singers from the two most melodious talent pools of the world. We are very excited about this strategic tie-up with Colors giving Sur-Kshetra a combination of two large platforms that does justice to the stature of the show.”
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