Colors TV registers highest GVMs among GECs in last 4 years

Colors TV continued to be the most-watched pay-TV channel across Hindi GEC in week 4

e4m by exchange4media Staff
Updated: Feb 11, 2020 7:04 PM

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Colors TV

In week 4, Colors TV is at 210 GRPs, which is the highest number any general entertainment channel has registered in the last three years.

Home of popular shows like Bigg Boss, Naagin, Khatron Ke Khiladi and many more, Colors TV continued to be the most-watched pay-TV channel across Hindi GEC even in week 4.

As per the data shared by Colors, in week 4, Colors is at 210 GRPs. It is the highest number any general entertainment channel has registered in the last three years. Star Plus had touched 217 in Week 1, 2017, since then no pay GE channel has touched 210 GRPs. 

In absolutes, Colors is at 539 GVMs. It is the highest GVMs (viewership in millions) achieved by any GE channel in the last four years (since 2016), and the second-highest ever GVM achieved in the BARC era after Star Plus which had registered 556 GVM in week 47, 2015. As per the Broadcast Audience Research Council (BARC) India data of week 4, in pay platforms (U+R), Colors continued to lead the top ten channels list. The channel registered 754805 (000s) weekly impressions followed Star Plus on the second slot with 645327 (000s) impressions and Zee TV stood on the third spot with 602209 (000s) impressions.

Even in the Urban market, Colors maintained its leadership spot this week with 539381 (000s) impressions followed by Star Plus on second position with 434556 (000s) weekly impressions. Sony Sab bagged the third spot with 433182 (000s). The three major shows on the channels that has been driving the viewership of the channel along with others are Naagin Bhagya Ka Zehrila Khel, Chotti Sardarni and one of the most popular reality shows, Bigg Boss.

These three shows booked three spots in the top five programmes list in Urban market. In the top five programmes, ZeeTV’s Kundali Bhagya bagged the top slot with 8124 (000s) impressions followed by Colors two shows on the second and third slot with Naagin Bhagya Ka Zehrila Khel 8015 (000s) and Choti Sardarni 7648 (000s) impressions. Sab TV’s Taarak Mehta Ka Ooltah Chashma bagged the fourth spot with 7053 (000s) and Bigg Boss on Colors was at number five with 6931 (000s) weekly impressions.

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