BARC Week 5: DD Sports enters the category at fourth spot.

The live telecast of the Momentum Cup match between India and South Africa helped Sony Ten 1 retain its leadership.

e4m by exchange4media Staff
Updated: Feb 9, 2018 8:45 AM

The live telecast of the Momentum Cup match between India and South Africa helped Sony Ten 1 retain its leadership in the fifth week (January 27-February 2) of sports genre with 284753 impressions as per the Broadcast Audience Research Council (BARC) all India data.

The match on the above channel garnered 6459 impressions (000s), helping it notch the top spot in Top 5 Programs. The same match on Sony Ten 3 and DD Sports took the second and third spot with 5911 and 5326 impressions (000s) respectively.

Meanwhile Sony Ten 3, Star Sports First and Star Sports 1 Hindi maintained their second, third and fifth spot in the Top 5 channels with 1, 66,143, 95,340 and 81,537 impressions (000s) respectively. DD Sports entered the category in the fourth position with 90,145 impressions (000s).

The live telecast of the third test match of the Freedom Cup test match between India and South Africa claimed the fourth spot with 2296 impressions (000s) in the Top 5 Programs. Kent Mineral Fourth Umpire took the fifth spot with 2175 impressions (000s).

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