BARC Week 40: English GECs see 42% rise in viewership
Comedy Central HD is leading the pack this week
BARC Week 40 data has thrown a lot of surprises. One of them is that English GECs have seen a massive rise in viewership. The total impression of all English GECs in Week 39 was 3,99,000, which has shot up to 5,67,000 impressions in Week 40. Comedy Central HD is leading the pack this week with a massive rise in impressions. From 1,10,000 impressions in Week 39, it went up to 3,32,000 impressions in Week 40. That’s the reason why the genre saw such a huge hike in viewership this week.
Week 40 tracks data between September 28 and October 4 which was the festival time. Navratris was on with a holiday on October 2. That could have added to the genres’ better performance during this period.
HD channels have anyway been growing massively this year. Viewership of HD channels has more than doubled for the all-India market, with a growth of 146 per cent in 2019 as compared to 2017. English GECs are definitely benefitting from this rise in viewership.
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