english-gecs
zee cafe?blur=25

The channel invites its audience to hang out with Zee Café and join in the celebrations as it completes 20 years of ‘We-Time’ with its viewers

exchange4media Staff Aug 12, 2020 7:07 PM

Few proponents of locally produced English GEC shows??blur=25

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented with production of local content

Collin Furtado Sep 18, 2015 8:05 AM

English GEC space preps to grow into Rs 400 crore market?blur=25

The preferred entertainment destination of the premium classes, English GECs are now taking major strides to tap into larger audience base with mass appealing strategies. Growing at 15% YoY, the genre is expected to rise to Rs.400-450 crore by the end of the financial year

Collin Furtado Aug 11, 2015 8:30 AM

Content acquisition a double-edged sword for English GECs?blur=25

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts

Abhinav Trivedi Jan 9, 2014 9:28 AM