BARC Week 36: Lalitha Jewellery leaves behind Amazon India and Flipkart to lead Top 10 Brands
Hindustan Lever continued to rule the Top 10 Advertiser list @BARCWeek36
Lalitha Jewellery climbed up to lead BARC’s Top 10 Brands for Week 36 (September 2-8) with 16,301 insertions leaving behind ecommerce giants Amazon India and Flipkart, which slipped to second and third spot with 11,329 and 10,130 insertions respectively.
Dettol Cool Soap, Vimal Elaichi Pan Masala, Dettol Toilet Soaps and Lizol entered the list at the fourth, sixth, eighth spot and tenth spot with 9937, 9068, 8262 and 7807 insertions respectively.
Videocon D2H climbed to seventh spot with 8633 insertions. Dove Cream Bathing Bar and Close Up Ever Fresh slipped to fifth and ninth spot with 9171and 8019 insertions respectively.
In the Top 10 Advertisers list, Hindustan Lever, Reckitt Benckiser (India) and Procter & Gamble retained the top three spots with 1,33,819; 92,475 and 31,422 insertions respectively.
Super Cassettes Industries, Cadburys India, ITC Ltd and Smithkline Beecham moved up to fourth, sixth, seventh and ninth spot with 25,451, 20,709, 17,000 and 15,846 insertions, respectively.
Brooke Bond Lipton India and Amazon Online India slipped to fifth and tenth spot with 22,926 and 15,480 insertions, respectively.
Lalitha Jewellery re-entered the list at eighth spot with 16,301 insertions.
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