Barc Week 11: India TV sees a 1.9x rise in viewership after Yogi Adityanath's interview

According to BARC All India data, the viewership increased by 1.9 times on Tuesday (18:27- 19:39)

e4m by exchange4media Staff
Updated: Mar 28, 2018 8:54 AM

Uttar Pradesh Chief Minister, Yogi Adityanath, manages to be a part of many controversies. No wonder when he took the seat on India TV’s Aap Ki Adalat, the country was hooked. While India TV Chairman and Editor-in-Chief, Rajat Sharma was grilling the politician, the channel’s viewership rose 1.9x on Tuesday (18:27- 19:39) in Week 11 according to Broadcast Audience Research Council (BARC) All India data.

The interview on the news channel led to a growth in slot viewership. The viewership increased from 0.33 million impressions (in previous 4 weeks) to 0.63 million impressions in Week 11. 

In the overall market, Aaj Tak continues to lead with 107 million impressions. India TV bagged the second spot with 93 million impressions followed by News18 India on the third spot with 79 million impressions and Zee News on the fourth spot with 74 million impressions. News Nation stood on number five with 67 million impressions.

Hindi News Rural 
In rural market too, Aaj Tak continues to dominate the market with 47 million impressions followed by India TV on the second spot with 37 million impressions and News Nation on the third with 33 million impressions. News18 India and India News were on number four and five with 31 million and 31 million impressions respectively.

Hindi News Urban 
Aaj Tak remains the undisputed leader in the urban market with 60 million impressions. India TV maintained its position at number two with 56 million impressions followed by News18 India on the third position with 48 million impressions. Zee News was on number four with 42 million impressions. ABP News bagged the fifth spot with 36 million impressions.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube