Aaj Tak gets YouTube’s ‘Diamond Play Button’

The 'Diamond Play Button' is awarded to a YouTube channel on reaching 10 million subscribers

e4m by exchange4media Staff
Updated: Jan 19, 2019 9:02 AM

News channel Aaj Tak has been bestowed with the prestigious ‘Diamond Play Button’ by YouTube. According to the network, Aaj Tak is the first and the only news channel in the world to have crossed the 10 million subscriber mark.

The 'Diamond Play Button' is the top honor awarded by YouTube, next only to the Ruby Button at the 50 Million mark

The award was presented by YouTube to the India Today Group last week. This milestone achievement on YouTube by an Indian channel, puts India right on top of the global news media map.

Ms Kalli Purie, Vice-Chairperson, India Today Group, on accepting the recognition for the milestone, said, “I am so proud that AajTak has won the YouTube Diamond Button, the only news channel in the world to have earned this award. The diamond button is not an overnight success. This is something AajTak has worked very hard towards. We first got the silver button, then the gold button and then finally we got the diamond button at 10 million subscribers. The journey doesn’t stop here, we are ambitious and we are moving ahead, trying and working towards now the YouTube Ruby Button that comes in at 50 million subscribers. And I am sure with the support of our viewers, we will get there too, and we will get there ‘Sabse Tez’.”

Susan Wojcicki, CEO, YouTube, in her letter lauding the Aaj Tak YouTube channel for this accomplishment said, “We hope you will accept this Diamond Creator Award as a token of our appreciation and respect for what you have accomplished.” In the letter Susan Wojcicki expressed her amazement at the magnitude of this achievement.

She wrote “The 10 Million Mark? At this point we are actually scratching our heads. How on earth did you do that? 10 million subscribers is not just a lot of people. It is more than the entire population of New York City!”

Citing that the Aaj Tak YouTube channel is no longer just a channel but a movement, she added, “You have clearly touched a nerve in the world and you have found a legion of fans who expect – and receive- great things from you.”

YouTube Creator Awards recognize various YouTube channels for reaching significant milestones in subscribers under four categories. Silver Play Button is awarded when YouTube channels reach 100,000 subscribers, Gold Play Button awarded for channels reaching the milestone of 1 million subscribers, Diamond Play Button on reaching 10 million subscribers. And The Ruby Play Button is awarded to YouTube channels when they achieve 50 million subscribers.

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