Sourav Ganguly to become the voice of ‘One Day Mataram’ on Fever 104 FM

Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews and his thoughts on the game, on ‘One Day Mataram’.

e4m by exchange4media Staff
Updated: Jan 19, 2011 8:37 AM
Sourav Ganguly to become the voice of ‘One Day Mataram’ on Fever 104 FM

Fever 104 FM presents ‘One Day Mataram’, an innovative line up of initiatives for its cricket-crazy listeners. Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews, and his thoughts on the game.

Speaking on this, S Keerthivasan, Business Head, Fever 104 FM, said, “Fever 104 FM has clearly established itself as the number one sports destination on radio. Living up to our promise, we have put together a very special campaign and we have roped in the captain who literally changed the tide for Indian cricket – Sourav Ganguly. We believe that ‘One Day Mataram’ is a really strong idea that will resonate with cricket-loving audiences and at the same time it will celebrate the one-day format. We are passionate about our cricket and strongly believe that having Sourav Da lead the ‘One-Day Mataram’ movement will only help to create more support for the game. Fans of the game can look forward to some really interesting radio content on Fever 104 FM.”

Fever 104 FM enjoys a reputation of being one of the most sports-friendly radio station and with this relationship, cricket fans in India can now look forward to some great on-air content and other wonderful opportunities. Fever 104 FM will host a series of promotional activities for its listeners as a part of their ‘One Day Mataram’ campaign.

On this occasion, Sourav Ganguly, said, “I’m very happy to be associated with Fever 104 FM for ‘One Day Mataram’. Their concept is unique and their passion for the game is genuine. The format is well structured with high interactivity and engagement. I am really looking forward to being the voice of ‘One Day Mataram’ and I hope to engage with all the listeners of Fever 104 FM.”
 

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