RAM Week 45: Fever grips Mumbai, Delhi; City & Mirchi lead Bangalore, Kolkata
Fever FM retained its hold over Mumbai and Delhi with 16.9 per cent and 18.4 per cent share respectively
In Week 45 of RAM rating, Fever FM retained its hold over Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi maintained leadership over Bangalore and Kolkata markets respectively.
In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with a 16.9 per cent share, followed by Radio Mirchi with 13.3 per cent, while Radio City maintained its third spot with 12.7 per cent. Early morning followed by mid-morning and afternoon time band observed the highest listenership on total radio.
Fever FM continued to lead in Delhi as well, with improved 18.4 per cent share in a universe of 16.5 million listeners. Radio City and Radio Mirchi maintained their second and third spots with 13.8 per cent and 11.2 per cent, respectively. Early morning followed by afternoon and evening time observed the highest listenership on total radio.
In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 26.7 per cent share, followed by Big FM and Radio Mirchi. Both held on to their spots with 19.9 per cent and 16.1 per cent share, respectively. Afternoon followed by mid-morning and evening observed the highest listenership on total radio.
Radio Mirchi retained its hold over Kolkata in a universe of 9.5 million listeners with a share of 19.4 per cent. Fever and Big FM also maintained its second and third position with 19.2 per cent and 17.2 per cent, respectively. Morning followed by evening and mid-morning time band observes the highest listenership on total radio.
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