RAM Week 44: Fever FM maintains hold over Mumbai and Delhi
Meanwhile, Radio City and Radio Mirchi maintained their lead over the Bangalore and Kolkata market, respectively
Published - 26-November-2018
In Week 44 of the RAM ratings, Fever FM retained its hold over Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi maintained its leadership over Bangalore and Kolkata market respectively.
In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with a 17.1 per cent share, followed by Radio Mirchi with 14.3 per cent, while Radio City maintained its third spot with 12.7 per cent. Early morning followed by mid-morning and afternoon time band observed the highest listenership on total radio.
Fever FM continued to lead in Delhi as well, with a 17.8 per cent share in a universe of 16.5 million listeners. Radio City and Radio Mirchi maintained their second and third spots with 13.6 per cent and 12.9 per cent, respectively. Early morning followed by night and evening time observed the highest listenership on the radio.
In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 26.7 per cent share, followed by Big FM and Radio Mirchi. Both held on to their spots with 19.7 per cent and 16.6 per cent share, respectively. Afternoon followed by evening and mid-morning observed the highest listenership on total radio.
Radio Mirchi retained its hold over Kolkata in a universe of 9.5 million listeners with a share of 19.6 per cent. Fever and Big FM also maintained its second and third position with 18.1 per cent and 16.7 per cent, respectively. Morning followed by afternoon and evening time band observes the highest listenership on total radio.