RAM Week 21-24: Fever FM continues to lead in Mumbai and Delhi

For the period 17th May to 13th Jun 2020, Radio City topped in Bangalore while Radio Mirchi retained dominance in Kolkata

e4m by exchange4media Staff
Updated: Jul 30, 2020 9:29 AM
RAM Ratings

In Week 21-24 of RAM Ratings, Fever FM continues to lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata.

In Mumbai, in a universe of 12.2 million listeners, Fever FM had a 15.3% share. Radio City held the second spot with 14.1% share, up by 0.7% in the week prior. BIG FM came third with 13.9, up 0.4%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 83.6 %.

In Delhi, in a universe of 16.5 million listeners, Fever FM topped with 21.9% share, up 21.1%. Radio Mirchi came second with 14.4% share and Red FM ranked third with 12.2% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 93.7 %.

In a universe of 5.3 million listeners, Radio City held the lead with a 29.6% share in Bangalore. Big FM came second with 23.8% and Fever FM stood at third position with 13.5%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 89.7 %.

In Kolkata, Radio Mirchi leads with a 29.3% share in a universe of 9.1 million listeners. Big FM came second with a 27.2% share and Red FM with a 14.8% share, up by 0.3% from the prior week. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 75.4 %.

Only Bangalore market witnessed more listeners tuning in this week. Radio listening at home increase in Delhi and in Kolkata.

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