RAM Ratings Wk 28'21 - Wk 31'21: Fever FM leads in Mumbai, Delhi

Radio Mirchi topped in Kolkata and Big FM in Bangalore

e4m by exchange4media Staff
Updated: Sep 17, 2021 8:39 AM
RAM Ratings

Fever FM latched on to its top position in Mumbai and Delhi charts from Week 28 to Week 31 of 2021. Like the previous period, Radio Mirchi topped in Kolkata and Big FM in Bangalore. The four-week time period for the survey is between 4th July and 31st July.

With over 12.2 million listeners above the age of 12 in Mumbai, Fever FM led the list with a 16.9% share. BIG FM came next with a share of 14.4%, and Mirchi claimed the third spot with 13.7%. Listenership peaked between 9 am and 10 am and again between 11 am and 12 noon.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with a 21.4% listenership share. Mirchi was in second place with a 15.2% share and Red FM took came next on the chart with a 12.9% share. Listenership peaked between 9 am and 10 am. 

In Bangalore, BIG FM took the biggest share at 27.8%. Radio City stood steady at 27.6% and Radio Mirchi pipped Fever FM to clinch the third spot with a 12.5%% share. Listenership peaked between 7 am and 8 am. 

In Kolkata, Mirchi topped the chart with a 27.5% share in a universe of 9.1 million listeners. Big FM came second with a 25.6% share. Fever FM took 12.2% share. Listenership peaked between 9 am and 10 am.

Bangalore market saw more Reach tuning in for this week. Radio listening at out of home increased in all markets.

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