RAM Ratings Wk 14-Wk 17: Fever FM rules Mumbai, Delhi charts
Big FM and Mirchi led in Bangalore and Kolkata respectively
RAM Ratings for Week 14’21-Week 17’21 is out with Fever FM staying on top of the charts in Mumbai and in Delhi. Big FM and Mirchi led in Bangalore and Kolkata respectively. The four-week time period for the survey is between 28th March 2021 and 24th April 2021.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 17.4% share. BIG FM came next with a share of 14.6% and Radio City claimed the third spot with 13.3%. Listenership peaked between 9 am and 10 am.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with a 20.2% listenership share. Red FM was on the second spot with a 14.2% share and Mirchi took the third spot on the chart with a 14% share. Listenership peaked between 9 am and 10 am.
In Bangalore, BIG FM took the lead with a 26.3% listenership share. Radio City stood second at 25.7% and Fever FM was at third with a 15.1% share. Listenership peaked between 8 am and 9 am.
In Kolkata, Mirchi topped the listenership chart with a 27.1% share in a universe of 9.1 million listeners. Big FM came second with a 25.1% share. Red FM came next with a 14.7% share. Listenership peaked between 9 am and 10 am.
Bangalore and Kolkata markets saw more Reach tuning in for this week. Radio listening at out of home increased in the Bangalore market.
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