RAM Ratings Week 7’21- 10’21: Fever FM maintains lead in Mumbai & Delhi

Big FM reigned in Bangalore and Radio Mirchi dominated airwaves in Kolkata

e4m by exchange4media Staff
Updated: Apr 15, 2021 8:19 AM
RAM Ratings

RAM Ratings for Week 7’21-Week 10’21 is out with Fever FM maintaining its dream run in Mumbai and Delhi. BIG FM took the lead in Bangalore and Radio Mirchi led in Kolkata.  The four week time period for the survey is between 14th February 2021 and 13th March 2021.

In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 17.4% share. BIG FM came next with a share of 14.7% and Radio City claimed the third spot with 13%. Listenership peaked between 11 am and 12 noon. 

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 20.4% listenership share. Red FM was at the second spot with 13.9% share and Radio Mirchi was at third with a 13.7% share. Listenership peaked between 9 am and 10 am. 

In BangaloreBIG FM took the lead with 24.7% listenership share. Radio City stood second at 24.3% and Fever FM was at third with a 15.6% share. Listenership peaked between 9 am and 10 am. 

In KolkataRadio Mirchi led with a 27.5% share in a universe of 9.1 million listeners. Big FM came second with 26.1% share. Red FM came next with a 17.1% share. Listenership peaked between 8 am and 9 am.

 All markets saw more Reach tuning in for this week except Bangalore markets. Radio listening at out of home decreased in all markets.

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