RAM Ratings Week 39'22 - 42'22: Fever FM reigns supreme in Mumbai, Delhi

Radio Mirchi trounced the competition in Kolkata while Big FM stayed ahead in Bangalore

e4m by exchange4media Staff
Published: Nov 25, 2022 7:47 AM  | 1 min read
RAM Ratings

According to RAM Ratings for Week 39'22 - 42'22 (between Sep 25th and October 22nd ), Radio Mirchi has Mumbai and Kolkata charts, while Fever FM ruled in Delhi and Big FM in Bangalore. 

In Mumbai with over 12.2 million listeners above the age of 12, Fever FM toppled Radio Mirchi again on the charts, gaining a 17.7% market share. Mirchi was relegated to the second position with 16.3%. Red FM took the third spot with 15.6%. Listenership peaked between 10 am and 11 am. 

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 21.8% share. Radio Mirchi FM stayed steady with a 14.2% share.  In the third position was Punjabi Fever with a 13.3% share. Most listeners tuned in between 9 am and 10 am. 

In Bangalore, Big FM took the lead with a 31% share. The second spot was bagged by Radio City with 27.9% share. At the third spot was Radio Mirchi with a 15.3% share. Most listeners tuned in between 7 am and 8 am.

Kolkata yet again saw Radio Mirchi topping the charts, staying steady with a 27.8% share in a universe of 9.1 million listeners. Big FM came second with a 24.3%. Fever FM had a 13.7%. In Kolkata the listenership peaked between 9 am and 10 am.

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ENIL Q2 revenue jumps 50% to Rs 108.5 crore

EBITDA for the quarter up 115.6% to Rs 20.96 crore

By exchange4media Staff | Nov 12, 2022 8:01 AM   |   2 min read

ENIL

Entertainment Network India Limited (ENIL) has reported a 50% growth in consolidated revenue at Rs 108.5 crore in Q2 FY23 compared to Rs 72.4 crore in Q2 FY22. The company said the revenue growth was primarily driven by a 45.7% growth in radio and 57.7% in solutions.

Operating expenditure increased 40.2% to Rs 88.37 crore from Rs 63 crore. The company noted that the cost economisation initiatives continued to reap benefits as operating costs (excluding digital business and DVC) were lower than in Q2 FY20.

EBITDA for the quarter jumped 115.6% to Rs 20.96 crore from Rs 9.72 crore. The company stated that the EBITDA would have been even better if it excludes the Rs 5.8 crore investment in the digital platform. The company's net loss shrank 95.1% to Rs 50 lakh compared to Rs 10.8 crore.

ENIL has made an impairment provision of Rs 15.15 crore in its Mirchi US and Bahrain businesses on account of Covid-19, the weak global economic situation, and the business environment in most countries.

It noted that this impairment has no impact on ENIL consolidated results as losses were already booked in earlier years. Further, the company has made a provision of Rs 2.63 crore for the relevant onerous contracts in international markets which it intends to discontinue from its operations.

Commenting on the results, ENIL MD Prashant Panday said, "After two consecutive Covid-impacted years, we had a good Covid-free Q2 this year. Mirchi’s business rebounded strongly with solid growth of 50% in revenues and 186.3% in EBITDA over the last year. Mirchi’s market share has grown by nearly 4% since Q2FY20. It is heartening to note that core EBITDA is now just 7% short of the pre-pandemic year FY20. We expect strong growth from here on. Our Solutions business and the new digital platforms – the Mirchi Plus app and the MPing audio ad network – have received a warm welcome and will drive Mirchi’s growth in the coming years.”

The company said its digital platform Mirchi Plus App, which was launched in India on July 1, 2022, has received an encouraging response.

It has signed an agreement to acquire an initial stake in Spardha Learnings.

ENIL has also expanded its digital products portfolio with the launch of MPing.

As on 30th September, the company's balance sheet remains strong with cash reserves of Rs 227.1 crore.

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RAM Ratings Week 37'22 - 40'22: Fever FM rules Mumbai and Delhi charts

Big FM took the lead in Bangalore and Radio Mirchi topped in Kolkata

By exchange4media Staff | Nov 9, 2022 8:10 AM   |   1 min read

RAM

According to RAM Ratings for Week 37'22 - 40'22, Radio Mirchi has Mumbai and Kolkata charts, while Fever FM ruled in Delhi and Big FM in Bangalore.

In Mumbai with over 12.2 million listeners above the age of 12, Radio Mirchi has been reigning supreme for years topping the listenership charts. However, in this four week period, Fever FM triumphed over Mirchi, gaining 17.6% market share. Radio Mirchi was relegated to the second position with 17.3%. Red FM took the third spot with 15.2%. Listenership peaked between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 21.5% share. Radio Mirchi FM stayed steady with a 14.5% share, with no gain or loss.  In the third position was Punjabi Fever with a 13.2% share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 30.7% share. The second spot was bagged by Radio City with 27.7% share down -0.6%. The third spot was Radio Mirchi with a 15.4%. Most listeners tuned in between 7 am and 8 am.

Kolkata saw Radio Mirchi topping the charts, staying steady with a 28.3% share in a universe of 9.1 million listeners. Big FM came second with a 24.7%. Fever FM had a 13.8%. In Kolkata the listenership peaked between 9 am and 10 am.

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RAM Ratings Week 36'22-39'22: Radio Mirchi ahead in Mumbai and Kolkata

Fever FM topped in Delhi and Big FM in Bangalore

By exchange4media Staff | Nov 5, 2022 9:47 AM   |   1 min read

RAM

According to RAM Ratings for Week 36'22 - 39'22, Radio Mirchi has Mumbai and Kolkata charts, while Fever FM ruled in Delhi and Big FM in Bangalore.

Mumbai with over 12.2 million listeners above the age of 12 saw Radio Mirchi on top with 18.3% market share. Fever FM gained ground on the second spot with a 17.%6 share. Red FM took the third spot with a 15.1%. The most popular time slot was between 9 am and 10 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 21.5% share. Radio Mirchi FM stayed steady with a 14.4% share, with no gain or loss.  In the third position was Punjabi Fever with a 13% share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 30.7% share. The second spot was bagged by Radio City with 27.7% share down -0.6%. The third spot was Radio Mirchi with a 15.7%. Most listeners tuned in between 7 am and 8 am.

Kolkata saw Radio Mirchi topping the charts, staying steady with a 28.9% share in a universe of 9.1 million listeners. Big FM came second with a 24.6%. Fever FM had a 13.3%. In Kolkata the listenership peaked between 9 am and 10 am.

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Radio City's parent company records 16% revenue growth in Q2

Music Broadcast Limited's net profit nosedived by 65% to Rs 10 lakh from Rs 30 lakh

By exchange4media Staff | Nov 4, 2022 1:51 PM   |   3 min read

radio city
Music Broadcast Limited (MBL), the owner of Radio City, has posted 16% growth in revenue at Rs 48.6 crore for the quarter ended 30th September compared to Rs 42 crore in the same quarter of the last fiscal. 

Operating profit for the quarter declined 5% to Rs 8.9 crore from Rs 9.4 crore. Net profit nosedived by 65% to Rs 10 lakh from Rs 30 lakh. Total expenses increased 15% to Rs 53.3 crore from Rs 46.3 crore.

The company recorded a market share of 18% (Aircheck 15 Markets), primarily due to the refusal of low ER Clients. It added that 40% of the total clients and 37% of the new clients on the radio platform have advertised on Radio City.

During the quarter, the company's collection stood at Rs. 56.47 crore, of which the collection from the government was Rs. 5.18 crore. MBL had cash and cash equivalents of Rs 284 crore, as of September 30th, 2022.

Commenting on the results, MBL Director Shailesh Gupta said, “The return of advertising volumes witnessed over the last quarter continued in the current quarter as well, with the industry growing by 20% YoY. Our resilience through the tough times has paid off, as we stand on a strong footing both in terms of market share and a strong omnichannel presence which helps us leverage our deep networks and relationships and offer maximum value to our customers. In line with our guidance over the quarters, some of the costs saved were permanent in nature, however, some business-related costs have come back as a result of resumption in the normal course of business, which has led to a slight reduction in EBITDA Margins.

"On a sectoral level, the core sectors of Real Estate and Pharma continued to show promise, while Education came back in a big way. Finance too contributed a significant portion of the total volumes. Government and Auto were the laggards during the quarter, degrowing marginally, however, we do expect to see that turnaround in the next quarter owing to upcoming elections and the festive season spending."

The digital revenue of the company grew by 60% over Q2FY22. "On the digital front, we have achieved substantial growth, owing to our strong presence and reach across multiple platforms and leveraging our incredible in-house talent to deliver high-quality content and greater engagement with our audiences. This is in line with our ‘Radigitalization’ strategy i.e., digital integrations with Radio at its core, and we see sustainable benefits accruing over time," he said.

MBL garnered 35% of the revenue from Created Business - Properties, Proactive pitches, Digital, Satellite & Special days. "With new revenue efforts accounting for 35% of revenue this quarter, they have begun to represent a sizable component of our overall top line and exhibit every indication of being sustainable and continuing to support steady growth moving forward. As of September 30, 2022, the company has cash reserves totaling Rs. 284 crores, staying true to its basic principles of maintaining a strong liquidity position as a war chest to weather any storm and grasp new opportunities," Gupta said.

Regarding the bonus issue of the non-convertible non-cumulative redeemable preference shares, Gupta said that the meeting of the Equity Shareholders and Unsecured Creditors of the Company was held on Thursday, June 23, 2022, wherein the Shareholders and Unsecured Creditors have approved the scheme and thereafter the Company has filed the petition with NCLT for further course of action. We will keep you posted on the developments as they unfold.

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RAM Ratings Week 35'22-38'22: Radio Mirchi tops in Mumbai and Kolkata

Fever FM stayed ahead in Delhi and Big FM in Bangalore

By exchange4media Staff | Oct 28, 2022 1:45 PM   |   2 min read

ram

According to RAM Ratings for Week 35'22 - 38'22, Radio Mirchi has Mumbai and Kolkata charts, while Fever FM ruled in Delhi and Big FM in Bangalore.

Mumbai with over 12.2 million listeners above the age of 12 saw Radio Mirchi on top with 18.9% market share, sliding down -0.6%. Fever FM gained ground on the second spot with a 17.3% share, up 2.6 from previous week. Red FM took the third spot with a 15.4 per cent share and a 0.6% gain. The most popular time slot was between 9 am and 10 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 21.8% share without any losses or gains from the prior 4 weeks. Radio Mirchi FM stayed steady with a 14.4% share, with no gain or loss.  In the third position was Punjabi Fever with a 12.9% with a -0.5% loss. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 30.6% share, up 0.3% from the prior 4 weeks. The second spot was bagged by Radio City with 27.8% share down -0.5%. The third spot was Radio Mirchi with a 15.7% up 0.3%. Most listeners tuned in between 7 am and 8 am.

Kolkata saw Radio Mirchi topping the charts, staying steady with a 28.4% share in a universe of 9.1 million listeners. Big FM came second with a 24.7% with a 0.8% gain. Fever FM had a 13.7%, losing -0.4% from the 4 weeks prior. In Kolkata the listenership peaked between 9 am and 10 am.

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RAM Ratings Week 34'22 - 37'22: Radio Mirchi tops in Mumbai and Kolkata

Fever FM stayed ahead in Delhi and Big FM in Bangalore between 21st August and 17th September 2022

By exchange4media Staff | Oct 22, 2022 8:32 AM   |   2 min read

RAM

RAM Ratings for Week 34'22 - 37'22 is out. Radio Mirchi has maintained its dream run on the Mumbai and Kolkata charts, while Fever FM ruled in Delhi and Big FM in Bangalore.

Mumbai with over 12.2 million listeners above the age of 12 saw Radio Mirchi on top with 19% market share, sliding down from its previous score with a 1.0% loss. Fever FM gained ground on the second spot with a 16.6% share, up 2.4 from previous week. Red FM took the third spot with a 15.5 per cent share and a 0.9% gain. The most popular time slot was between 9 am and 10 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 21.8% share without any losses or gains from the prior 4 weeks. The second spot was taken by Radio Mirchi FM with a 14.2% share, sliding down 0.3%.  In the third position was Punjabi Fever with a 13.2% with a 0.1% loss. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 30.4% share, down 0.1% from the prior 4 weeks. The second spot was bagged by Radio City with 28%, down from the 28.3% share it had. The third spot was Radio Mirchi with a 15.7 per cent share, gaining 0.4%. Most listeners tuned in between 7 am and 8 am.

Kolkata saw Radio Mirchi topping the charts with a 28.4% share with a 0.3% gain in a universe of 9.1 million listeners. Big FM came second with a 24.6 per cent share with a 1.0% gain. Fever FM had a 13.8 per cent share, losing 0.3% from the 4 weeks prior. In Kolkata the listenership peaked between 9 am and 10 am.

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Digital radio is incoming, is India ready to tune in?

Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers

By Shantanu David | Oct 18, 2022 8:53 AM   |   4 min read

radio

Even though radio has had perhaps the best ROI when it comes to traditional media’s last-mile advertising, the medium took a huge hit during the pandemic, especially as digital communications and media exploded across consumer bases.

As reported by Pitch Madison Advertising Report (PMAR) 2022, “Whilst the good news is that there was a 36% increase in spend on radio, radio AdEx has failed to recover fully and our (the report’s) estimated Rs. 1,733 crore in 2021 takes radio back to the year 2016, when it had registered a spend of Rs.1,749 crore. In terms of share, Radio AdEx which had registered 4% in the years 2015, 2016, 2017, and 2018 now stands at only 2%, which is similar to what it achieved in 2020.”

It is for this reason that even for radio, the future is digital. Enter companies like HD Radio, which are an online marketplace for hyper-local radio content with digital sound quality and additional features. Perhaps more significantly, its data network allows it to broadcast digital traffic and both crucial as well as instant information including everything from changing weather conditions to the latest sports scores and emergency alert messages.

Increased Spectrum

Ashruf El-Dinary, SVP, Xperi Digital Platforms and HD Radio, says that the digital radio broadcasting technology allows both AM and FM channels to do more with their spectrum. “It’s really designed to enhance the analog broadcast. If you think about analog, it only has one audio program at a time. But with digital radio, we can use that spectrum to send up to four, maybe even five audio programs on the same frequency.”

This obviously hugely increases not only the content quality and quantity, but also the scope of advertising opportunities, And despite recent reversals, radio still plays a key role in people’s lives. Indeed, radio has endured the test of time, says Mitesh Kothari, Co-Founder and CCO, White Rivers Media, who believes that in addition to having a significant national audience, it continues to be one of the most dependable media.

“With digital radio on its way, broadcasters and listeners alike will now have an improved multimedia experience. With digital radio channels free of static and other annoyances, broadcasters can finally guarantee that their audience always feels connected to their hometown, regardless of where they are,” says Kothari, adding now that customers can access these digital channels, radio stations can more precisely target audience segments while still providing for their core audience.

Aditya Mehra, Creative Director, South India, FoxyMoron, points out that one of the key indicators of how digital radio is growing in India is the steady influx of advertisers. “Ad volumes have increased over 14% since last year.  Given the current ecosystem, audio OTT is going to be the next big thing,” he says, adding, “Consumers now have an appetite for audio content consumption in the form of audio stories, podcasts and entertainment. With a growing presence in regional markets, consumers will benefit from free and easy access to a host of interactive experiences.”

Open to Opportunity

El-Dinary believes that radio is a technology that should be open and affordable to everyone, including in their native dialects. “We’ve been working in this space for 20 years, and we have a very large ecosystem built for product development, both on the transmission and receiver side. We’ve in fact developed a feature phone for 20 dollars which has an in-built digital device so everyone can have cheap and easy access to communications.”  

As noted by the PMAR 2022, “Almost all radio operators, to increase their revenue base, have now started looking at adjacent areas to augment their FCT base revenue. Digital engagement, content and newer distribution channels are some of the areas being focused upon. Resumption of economic activities in Tier II and Tier III markets also attracted many local advertisers to radio.”

El-Dinary feels radio is at a point in time and place where it needs to change and “many in India are sensing that. “A recent E&Y report that says there is a growing relevance and need for digital radio, also points to the fact that the industry needs to work closely with the government to ensure a seamless transition from analog to digital radio,” he says.

Echoing this sentiment, Mehra says that digital radio platforms are going to open a lot of avenues for advertisers and partners, “with increased multimedia experience and content programming. Reach can also be leveraged through more business and revenue growth opportunities. Broadcasters can now compete with other streaming platforms, thereby adding more value to existing programs.”

El-Dinary concludes by saying that with this enlarging ecosystem, which has both ease and economy of access, as well as an ever widening bandwidth, there are tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course , advertisers.

 

 

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