RAM Ratings Week 37-40: Fever FM rules the roost in Mumbai and Delhi

Radio City and Radio Mirchi maintained their top spots in Bangalore and Kolkata in the given period

e4m by exchange4media Staff
Updated: Nov 12, 2020 3:38 PM
RAM Ratings

Fever FM maintained the lead, garnering the largest listenership share in Mumbai and Delhi in Week 37-40 of RAM Ratings. Radio City gained the most in Bangalore and Radio Mirchi in Kolkata. The four week time period for the survey is between 06th Sep'20 - 3rd Oct'20.

In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 16.6% share. Radio City came second with a 13.7% share. Mirchi came third with 13.5%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 94.6% (ALL)  91.8% (Other than Home).

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 21.9% listenership share. Red FM stood second at 12.4% and Radio City at third with a 12.3% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 97.3% (ALL) 86.6% (Other than Home).

In a universe of 5.3 million listeners, Radio City held the lead with a 25.9% share in Bangalore. Big FM came second with 23.4% and Fever FM stood at third position with 15.2%. Listenership peaked between 7 am and 8 am. Cumulative reach for the recent 4 weeks is 91.5% (ALL) 90.2% (Other than Home).

In Kolkata, Radio Mirchi led with a 28.5% share in a universe of 9.1 million listeners. Big FM came second with a 27.5% share and Red FM with a 16% share. Listenership peaked between 7 am and 8 am. Cumulative reach for the recent 4 weeks is 76.5% (ALL) 97.9% (Other than Home).

Mumbai and Kolkata markets saw more Reach tuning in for this week. Radio listening at out of home increased in all markets.

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