RAM Ratings Week 28-31: Fever FM continues to reign in Mumbai, Delhi
Radio City maintained its lead in Bangalore and Radio Mirchi topped in Kolkata
In Week 28-31 of RAM Ratings, Fever FM continues to maintain its top spot in Mumbai and Delhi, while Radio City maintained the lead in Bangalore and Radio Mirchi in Kolkata. The four week time period for the survey is between 28th June and 25th July 2020.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 18.7% listenership share. Radio Mirchi stood second at 15.4% and Red FM at third with a 13.5% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 94.2 %.
In a universe of 5.3 million listeners, Radio City held the lead with a 29.4% share in Bangalore. Big FM came second with 24.3% and Fever FM stood at third position with 15.5%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 88%.
In Kolkata, Radio Mirchi led with a 28.7% share in a universe of 9.1 million listeners. Big FM came second with a 26.7% share and Red FM with a 14.5% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 68.6%.
In this time period, Bangalore and Kolkata saw more listeners tuning in. Radio listening in out-of-home increased in all markets.
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