RAM Ratings Week 23-26: Fever FM continues to lead in Mumbai, Delhi

Radio City and Radio Mirchi maintained top spots in Bangalore and Kolkata respectively

e4m by exchange4media Staff
Updated: Aug 13, 2020 9:01 AM
ram ratings

In Week 23-26 of RAM Ratings, Fever FM maintained its lead in Mumbai and Delhi, while Radio City reigned in Bangalore and Radio Mirchi topped in Kolkata. 

In Mumbai, in a universe of 12.2 million listeners, Fever FM had a 15.3% share. Radio City held the second spot with a 14.2% share. BIG FM came third with 14.1. For the top three, there was an uptick this week compared to Prior 4 Weeks. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 84.8 %

In Delhi, in a universe of 16.5 million listeners, Fever FM topped with 20.7% share. Radio Mirchi came second with 14.4% share and Red FM ranked third with a 12.3% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 94 %.

In a universe of 5.3 million listeners, Radio City held the lead with a 29.9% share in Bangalore. Big FM came second with 23.7% and Fever FM stood at third position with 13.8%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 90.5 %.

In Kolkata, Radio Mirchi leads with a 28.6% share in a universe of 9.1 million listeners. Big FM came second with a 26.7% share and Red FM with a 14% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 69.7 %.

Delhi and Kolkata market witnessed more listeners tuning in this week. Radio listening at out of home increased in all markets.

 

 

 

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