RAM Ratings Week 23-26: Fever FM continues to lead in Mumbai, Delhi
Radio City and Radio Mirchi maintained top spots in Bangalore and Kolkata respectively
In Week 23-26 of RAM Ratings, Fever FM maintained its lead in Mumbai and Delhi, while Radio City reigned in Bangalore and Radio Mirchi topped in Kolkata.
In Mumbai, in a universe of 12.2 million listeners, Fever FM had a 15.3% share. Radio City held the second spot with a 14.2% share. BIG FM came third with 14.1. For the top three, there was an uptick this week compared to Prior 4 Weeks. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 84.8 %
In Delhi, in a universe of 16.5 million listeners, Fever FM topped with 20.7% share. Radio Mirchi came second with 14.4% share and Red FM ranked third with a 12.3% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 94 %.
In a universe of 5.3 million listeners, Radio City held the lead with a 29.9% share in Bangalore. Big FM came second with 23.7% and Fever FM stood at third position with 13.8%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 90.5 %.
In Kolkata, Radio Mirchi leads with a 28.6% share in a universe of 9.1 million listeners. Big FM came second with a 26.7% share and Red FM with a 14% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 69.7 %.
Delhi and Kolkata market witnessed more listeners tuning in this week. Radio listening at out of home increased in all markets.
For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube