RAM Ratings Week 1’21-Week 4’21: Fever FM tops in Mumbai, Delhi
Radio City and Big FM took the lead in Bangalore while Radio Mirchi topped in Kolkata
RAM Ratings for Week 1’21-Week 4’21 is out with Fever FM maintaining its top spot on the charts in Mumbai and Delhi. Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata. The four week time period for the survey is between 27th December '20 and 23rd January '21.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 16.8% share. Radio Mirchi came next with a share of 13.9%. Radio City slipped to the third spot with 13.7%. Listenership peaked between 11 am and 12 noon.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 19.9% listenership share. Red FM stood second at 13.5% and Radio Mirchi was at third with a 13.3% share. Listenership peaked between 9 am and 10 am.
In Bangalore, in a universe of 16.5 million listeners above the age of 12, Radio City topped with 23.7% listenership share. BIG FM came next 23.6%. Fever FM stood at third spot with 16.1%. Listenership peaked between 8 am and 9 am.
In Kolkata, Radio Mirchi led with a 26.9% share in a universe of 9.1 million listeners. Big FM came second with 26% share. Red FM came next with a 17.5% share. Listenership peaked between 7 am and 8 noon.
All markets saw more Reach tuning in for this week except Mumbai markets. Radio listening at out of home increased in all markets.
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