RAM Rambling: It’s Big FM Vs Radio Mirchi in Bangalore among women listeners
Bangalore is witnessing a keen fight for the top spot between Big FM and Radio Mirchi among female listeners. This has been revealed by RAM data for all female 12 plus, all places of listening from Week 1 of 2010 (December 27, 2009-January 2, 2010) to Week 15 of 2010 (April 4-10).
Big FM and Radio Mirchi have emerged as the two most popular FM stations among female listeners in Bangalore. The two are way ahead of the rest of the FM pack in the southern metro. This has been revealed by RAM data for all female 12 plus, all places of listening from Week 1 of 2010 (December 27, 2009-January 2, 2010) to Week 15 of 2010 (April 4-10).
Fever FM, which for long had remained at the third spot, has now slipped, allowing Radio City to surpass the ratings of Fever FM on Week 15, thus narrowing the gap between the third and fourth spots. While Big FM and Radio Mirchi are competing for the top slot leaving no clear winner, the fight for the second slot has emerged between Fever FM and Radio City.
Big FM ended Week 15 with 19.8 per cent market share, while Radio Mirchi was marginally ahead with a market share of 19.9 per cent. Just a week prior to that on Week 14, Big FM had led the field in Bangalore among female listeners with a 20 per cent market share, while Radio Mirchi had a market share of 17.4 per cent. While Big FM had reached its highest peak on Week 7 with 20.8 per cent of the market share, Radio Mirchi had reached its highest peak in terms of ratings on Week 3 with 20.4 per cent market share.
Fever FM ended Week 15 with 11.9 per cent market share, as against the 12.8 per cent market share of Radio City. The only other time Radio City came very close to Fever FM during this 15-week period was on Week 12, when Fever FM had received a market share of 13.6 per cent, while Radio City had a market share of 13.4 per cent.
Red FM, Radio One, and AIR FM1 Rainbow are the other FM stations that are closely behind Radio City competing for the third slot. The other clusters of FM stations in Bangalore market include Radio Indigo, Akashavani and Gyan Vani.
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