Farhan Akhtar launches international radio station Kool 104 in Hyderabad

Kool 104’s music comprises latest international chartbusters with some evergreen hits in the afternoon

by exchange4media Staff
Published - Aug 7, 2018 12:53 PM Updated: Aug 7, 2018 12:53 PM

Kool 104, Hyderabad’s first international radio station, officially announced its launch in the city on Tuesday at an event which was attended by actor-director Farhan Akhtar.

The music on Kool 104 comprises latest international chartbusters with some evergreen hits in the afternoon. According to the company, this is an FM station for those who crave for the best of English pop music and who follow contemporary international sensations such as Justin Bieber, The Chainsmokers, Rihanna, Coldplay, Ariana Grande, Maroon 5, Dua Lipa and Selena Gomez.

The RJs on the station are ‘Kool Sana’ who comes on from 7am to 12 noon and is available on Instagram @sanakool104; ‘Kool Deep’ who comes on-air from 12 noon-4 PM; ‘Kool Savio’ who does the evening drive show from 4 PM-9 PM and is available on Instagram @saviokool104; and the host of the night show Kool Paran, who takes to the airwaves from 9pm-12 midnight.

The launch event saw Farhan Akhtar take to the stage to unveil the logo of Kool 104 in front of the audience. When asked about the event, Akhtar said, “I have grown up listening to classic bands and artists from the 70s, 80s and 90s. Most of them have influenced my song writing and music. So I’m sure Hyderabad’s first international station – Kool 104 - will keep everyone entertained with the best international hits!”

Tapas Sen, Chief Programming Officer, ENIL, commented, “We are very happy to be launching an international radio station in Hyderabad. With this new station, we now cover all three languages in the city, Telugu with Mirchi 98.3, Hindi with Mirchi 95 and English with Kool 104. As with all our stations, the product was devised after a lot of research and we hope that people love the content on Kool as much as we loved coming up with it!”

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